Email marketing is a very popular way to promote products and services. But there are so many different types of emails that it can be difficult to keep up! In this article, we’ll take a closer look at the 16 major types of mails and how to recognize them. We’ll also look at some of the differences between formal and informal emails.
There are two main types of business emails: transactional and promotional. Transactional emails are sent in response to a specific action or purchase and should be more formal and structured. Promotional emails are often sent on a regular basis and should be more casual and aesthetically pleasing.
The most important thing to look for when determining whether an email is formal or informal is the tone of writing. Formal emails tend to stick to a more traditional structure and are written using standard English. The opening and closing of the email are also important in determining the tone. In a formal email, phrases like "Dear", and “Best regards" are commonly used. In an informal email, a more friendly greeting and phrase such as "Cheers" or “Talk to you soon!" may be used.
Community emails and newsletters are comparable email types but differ in their intended recipients. Community emails are typically sent to a group of individuals who are members of an organization or community, and can be delivered on a daily, weekly, or monthly schedule. Newsletter emails are able to be delivered to a larger audience of subscribers and can include curated content or information on a specific topic or organization.