Geocoding Capabilities

Input data consists of descriptive, textual information that is converted to numeric, spatial data (latitude/longitude) by the process of geocoding. This data is either relative or absolute. Relative input data relates to a location in relation to another specific reference location. Relative geocoding results can be challenging for some algorithms to process, as it relies on the existence of other data points.

Absolute input data, on the other hand, describes a known location independent of a reference location. This type of geocoding results in a precise, accurate output. It is the most accurate form of geocoding.

Our advanced international address verification api delivers industry-leading address matching rates, extraordinary positional accuracy and coverage across 250 countries/regions. A rigorous address standardization and verification process is combined with innovative cascading match logic, which ensures the best match is returned for any given location worldwide.

Streamline your operations and revolutionize customer experience with the power of geographic insight. Accurate geocoding makes it possible to deliver content and messages that are more relevant, delivering the right message at the right time in a way that’s personalized for every consumer. It also empowers organizations to make better strategic planning, risk assessment and emergency response decisions by quantifying their impact on customers, revenue and cost.

Whether you’re a law enforcement officer analyzing a crime hotspot, a business developing a marketing strategy for clustered groups of customers or a utility company evaluating a new service territory, geocoding is a vital piece of your technology stack. Learn how to leverage the power of geocoded data in your application with Pitney Bowes Software.