Electric Toothbrush Market
The Global Electric Toothbrush Market was valued at USD 2,829.5 Million in 2021 and is forecast to reach a value of USD 3,518.6 Million by 2028. In the forecast period, the Global Market is anticipated to grow by exhibiting a Compound Annual Growth Rate (CAGR) of 3.7%.
Electric Toothbrush Market Overview
The increase in dental issues and knowledge of oral hygiene during the forecast period are anticipated to have a long-term impact on the market. According to the oral health organization, people who use electronic toothbrushes have better gums, less teeth decay, and more lengthy tooth retention than people who use manual brushes. Electric toothbrushes, particularly those with "oscillating" heads that spin in both directions, are quite effective at removing plaque. This lowers the possibility of dental decay and periodontal disease. Additionally, the increase in customer disposable income, especially in emerging markets like China and India, as well as manufacturers' emphasis on creating new products.
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Some of the features include whitening advantages, different cleaning settings designed specifically for delicate teeth, and gum-massaging actions. Additionally, pressure indicators are built into the toothbrush to apply the proper amount of weight while cleaning the teeth and gums.
The market for electric toothbrushes has been significantly influenced by the rise in mouth hygiene consciousness. A increase in discretionary money in developing nations has also accelerated the use of electric toothbrushes.
However, the expensive cost of these brushes is a significant market constraint. Electric toothbrush heads must be replaced frequently, which further restricts their use. The bristles in the head need to be changed after three to six months, which adds to the expense of bristle replacement. On the other hand, it is expected that increasing oral health consciousness among young people and ongoing technical developments in electric toothbrushes, such as the creation of linked electric toothbrushes, will create profitable possibilities for the growth of the electric toothbrush market.
Due to rapidly shifting lives, unsuitable diets, including sugar-rich diets, and rising use of toxic substances like tobacco, oral health has emerged as one of the world's major public health issues. Additionally, consumers around the world are placing more emphasis on keeping their dental health, which is driving up demand for electric toothbrushes. Consumers' purchasing decisions regarding electric toothbrushes are influenced by several factors, including their views of performance, product characteristics, brand awareness, and the accessibility of product and brand information.
Major market players are also starting efforts to inform and increase public knowledge of dental treatment. Furthermore, several organizations, including the American Association of Orthodontists (AAO), are launching campaigns and raising consciousness of the importance of proper dental hygiene. For instance, the American Association of Orthodontists (AAO) supported a campaign in October 2022 that seeks to raise consciousness about the importance of oral health and the advantages of orthodontic treatment. During the projection period, these factors are expected to fuel market development. But one of the main market restraints is the expensive cost of these tools.
Top Companies in Electric Toothbrush Market
o Church & Dwight Co. Inc.
o Colgate-Palmolive Company
o Conair Corporation (Jarden)
o Den-Mat Holdings LLC
o Dr. Fresh LLC (High Ridge Brands Co.)
o FOREO
o Koninklijke Philips N.V.
o Lion Corporation
o Panasonic Corporation
o Shenzhen Risun Technology Co. Ltd.
o SONIC Chic and Procter & Gamble Company
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Electric Toothbrush Market Dynamics:
The electronic toothbrush is a cutting-edge dental tool that uses the head's rotation or side-to-side action to clean the gums, enamel, and the mouth. The market for electric toothbrushes worldwide is divided into segments based on product type, end customer, marketing method, and region. The market is divided into electric, battery-operated, and new brush heads based on product shape. Adults and children make up the two end-user market segments. The market is divided up into supermarkets and hypermarkets, drugstores and pharmacies, internet retail shops, and other delivery platforms. In the research, areas like North America, Europe, Asia-Pacific, South America, and the Middle East & Africa are also examined. The market assessment and forecasting for each group have been done using value. (in USD million).
What is Electric Toothbrush Market?
An electronic or power toothbrush is a tool that uses quick, automated bristle movements to scrub the teeth, tongue, and gums. It effectively removes the plaque and lessens the affects of gingivitis by rotating and moving the cranium side to side. The electronic toothbrush has pressure indicators, timers, digital reminders, and numerous brush head extensions that stop the user from brushing too vigorously and harming the gums and dental enamel. Additionally, it provides different brushing settings, including regular brushing, gum care, deep cleansing, tongue cleaning, whitening, and reducing dental sensitivity.
One of the main reasons influencing the market's expansion is the rising incidence of conditions linked to the mouth and teeth. The incidence of cavities and other dental issues has also increased due to shifting lives and the acceptance of unhealthy eating habits, such as the intake of sugar-rich foods, booze, and cigarettes. As a result, the demand for oral care products like the electric toothbrush has increased. Manufacturers of products are responding to this by implementing cutting-edge silicon-based soft bristles that are harmless and reduce discomfort when cleaning delicate regions of mouth cavities. Additionally, there have been numerous technical developments, including the creation of smart electric toothbrushes with cutting-edge pressure sensor technology, head replacement reminders, Bluetooth connectivity, and real-time data transmission to cell phones for continuous tracking.
Electric Toothbrush Market Challenges
One of the main factors limiting the development of the global market is the expensive nature of electronic toothbrushes in comparison to manual toothbrushes. Another crucial factor that might hinder the expansion and growth of the global electric toothbrush market during the projection period is environmental worries about the disposable nature of electric toothbrushes.
One of the main factors limiting the development of the global market is the expensive nature of electronic toothbrushes in comparison to manual toothbrushes. Another crucial factor that might hinder the expansion and growth of the global electric toothbrush market during the projection period is environmental worries about the disposable nature of electric toothbrushes.
Market share competition among well-known companies is fierce on the centralized global electric toothbrush market. To obtain a competitive advantage in the market, companies are making investments in product creation and expanding their distribution networks. In order to capture market share, makers are also concentrating on creating cutting-edge goods with improved features, such as smart electronic toothbrushes. There are many well-known international companies, including Panasonic, Church & Dwight Co., Inc., Procter & Gamble, Colgate-Palmolive Company, and Koninklijke Philips N.V.
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Electric Toothbrush Market Opportunities
During the estimated period, there are expected to be abundant opportunities for the growth and development of the global electric toothbrush market due to the increase in government initiatives for the growing acceptance and adoption of electric toothbrushes in the global market. Government organisations like the American Dental Association (ADA) and World Health Organization (WHO) promote the advantages of good oral health, which also helps the electric toothbrush market grow.
Due to the rising proportion of seniors in Europe, oral and dental issues are becoming more common. This trend is expected to continue throughout the study period. According to WHO, a rising proportion of young people's oral malignancies in Europe are caused by human papillomavirus infections. A child's and an adult's self-esteem, ability to eat, nutrition, and health are all significantly impacted by dental illnesses and tooth loss. An elderly person's extensive tooth loss may limit their access to healthy meals, jeopardise their diet, and increase their risk of developing chronic illnesses.
ISSA 2 line was presented by FOREO on World Oral Health Day in London. According to the manufacturer, the brush combines PBT (poly polymer and medical-grade silicone to provide an extremely soft brushing experience. To encourage more hygienic brush heads and overall dental health, it was thought that the inherent features of silicone and PBT polymer contain fewer microorganisms. The brush tip lasts twice as long as a nylon toothbrush, according to the commercial.
Key Developments:
· In order to pinpoint the most lucrative electric toothbrush market possibilities, this study offers quantitative analysis of the current market trends, projections, and dynamics from 2020 to 2031.
· According to their contribution to the global market's revenue, the major nations in each region have been mapped.
· In order to help readers, understand the market players' competitive advantages, they have provided their market player positioning for the sector.
· The potential of suppliers and buyers in the industry is depicted using Porter's Five Forces analysis.
· A thorough analysis of the variables influencing and restraining the growth of electric toothbrushes is given.
· In addition to a thorough analysis of the divisions and application areas, the report focuses on the regional and global market, the key players, and market segments.
Electric Toothbrush Market Regional Analysis
North America: North America is the largest market for electric toothbrushes, with the United States being the major contributor to the market. The growth of the market in this region is driven by the high disposable income of consumers, increasing awareness of oral hygiene, and the availability of technologically advanced products.
Europe: Europe is the second-largest market for electric toothbrushes, with Germany, France, and the United Kingdom being the major contributors to the market. The growth of the market in this region is driven by the increasing prevalence of dental problems, rising awareness of oral hygiene, and the availability of advanced dental care products.
Asia-Pacific: The Asia-Pacific region is the fastest-growing market for electric toothbrushes, with China, Japan, and South Korea being the major contributors to the market. The growth of the market in this region is driven by the increasing population, rising disposable income, and growing awareness of oral hygiene.
Latin America: The Latin American market for electric toothbrushes is growing at a moderate pace. Brazil and Mexico are the major contributors to the market. The growth of the market in this region is driven by the increasing awareness of oral hygiene and the availability of affordable electric toothbrushes.
Middle East and Africa: The Middle East and Africa market for electric toothbrushes is growing at a slow pace. South Africa is the major contributor to the market. The growth of the market in this region is driven by the increasing awareness of oral hygiene and the availability of affordable electric toothbrushes.
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