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About Netflix
About Netflix
Netflix, Inc. is a Los Gatos, California-based production and streaming service operated by Americans. It was established in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, and provides a library of movies and TV shows through distribution agreements in addition to its own works, dubbed Netflix Originals. 222 million people were Netflix members as of September 2022, with 73.3 million of those people living in the United States and Canada, 73.0 million in Europe, the Middle East, and Africa, 39.6 million in Latin America, and 34.8 million in the Asia-Pacific area. "Stories move us," is Netflix's catchphrase. They deepen our emotions, open our eyes to fresh viewpoints, and strengthen our bonds.
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About the theory: It is an audience centric theory of mass communication. The theory emphasizes a limited effect position. Audience are able to exercise their control over media. It deals with how and why people adopt specific media to satisfy their needs. The theory aims to highlight why and how people leverage media for their own personal needs or to gratify a consumer in ways they consider personally desirable.
Cognitive needs
Cognitive needs
: People use media for acquiring knowledge, intellectual and academic knowledge. Same goes with Netflix as it contains ample number of knowledgeable documentaries and science-fiction dramas. For example, American factory which won the academy award in 2020, the mind explained, 14 peaks, dark and many more.
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Affective Needs
Affective Needs
It includes all kinds of emotions, pleasure and mood of all people. For such needs Netflix has a very wide range of reality tv shows which can lighten up a person’s mood, for example, My next guest, down to earth, next in fashion. It also has a great amount of children tv shows for kids below the age of 12 who as per the reports mention below are regular consumers of Netflix.
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Personal integerative needs
Personal integerative needs
Few people join Netflix in order to maintain their social standing or to be affected by the material to change their way of life. Today's k-dramas have their own hype, and viewers are changing their eating habits as a result. Additionally, there is a lot of interest in Pakistani plays these days, which has caused many ladies to change the way they dress.
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Social integerative needs
Social integerative needs
It includes the need to interact socially with friends, family, and other members of society. Due to their geographical separation, people no longer assemble on weekends for social interaction; instead, they now use social networking websites on the internet. One such evidence of this is the collaboration between Netflix and Scener during Covid that allows you to view any Netflix material online with friends and family and to chat while doing so. Another evidence is none other than netflix party. A new way to watch Netflix with long-distance friends and faraway family members, Netflix Party is a Google Chrome extension that allows you to stream your favorite shows at the same time as other people. There’s no need to press play at exactly the same moment – with Netflix Party, your screens will be completely synchronized, so you and your friends can seamlessly experience blockbusters and award-winning TV shows together, wherever you are in the world.
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Method: A google form with long open-ended answers box was circulated to 27 people within the age group of 18- 25 years to find out the consumer prefernces for using netflix or any other streaming platform.
Data analysis: 80% people agreed on using Netflix because of amazing content, quality and service provided by the app.
Pie Chart
Pie Chart
Data Analysis
Why Netflix is one of the most loved platform globally?
I. Netflix has been developing its own content in place of licenced programming over the last few years. Fair enough, Netflix's original TV shows can be hit or miss at times. You get duds for every Mindhunter, Stranger Things, and Narcos. However, Netflix's original programming has considerably improved over time, including excellent documentaries, addictive original series, and even horror and sci-fi films.
II. There are no mid-roll ad breaks ruining the immersion and suspense of a narrative. Just on-demand entertainment
III. One subscription, Multiple viewers. Netflix doesn't limit the number of devices on which you can install and use the Netflix app. Instead, the only limit is the number of screens you can watch Netflix on at the same time.
Ø One of the major shortcoming with Netflix as seen by the research analysis was subscription fees. Out of 27, 12 people which is almost 50% wanted netflix to come with a little more affordable price.
Conclusion
As explained above about how Netflix benefits everyone and how it is fulfilling the needs of us. Netflix also produces decent original content that you cannot get elsewhere, so the benefit is that as well. Basically, for less than the price of a movie ticket per month, you get access to thousands of hours of movie and TV content. Netflix now allows users to download the content and watch it offline. This is a great option, especially if you plan to go on a road trip with friends or on vacation. With more than 10 genres to choose from, excellent material quality, and multiple user viewing capabilities all included in one subscription, Netflix is the all-inclusive package for a wide range of people across the world. As a result, practically everyone's needs are being met.
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