In 2026, I successfully completed my Bachelor's degree in Media Design at IU University. Over the course of seven semesters, I worked on a wide range of projects, from developing advertising campaigns to co-producing an animated short.
For my bachelor thesis I explored how abstract concepts like Euphoria, Melancholy, Pride, Power, Illusion, Time and Death can be translated into readable character designs. The core outcome is a printed artbook that combines hand‑drawn illustrations with explanatory texts, documenting an iterative design process from abstract shapes and silhouettes to final rendered characters. Each chapter breaks down the formal and color decisions behind one concept, showing how immaterial ideas can be given a body, a visual language and a consistent place within one coherent world.
The project follows a design‑research approach: theory on emotion, form and color is tested directly in the drawing process and refined through many rounds of sketching, evaluation and revision. By making all steps visible in the artbook – from loose thumbnail explorations to polished hero shots – the work functions both as a finished piece of visual storytelling and as a transparent insight into my personal character design method.
The goal was to create a typographic font and apply it to blocks of text; 4 letters were created in total.
Letter "S"
Letter "G"
Letter "Y"
Letter "A"
This campaign was created as part of a final project in the 5th semester of Media Design within the course Crossmedia Design.
The goal was to develop a multichannel campaign that raises awareness about treatment of service workers, using a combination of print, digital and interactive media to create a lasting impact.
"Respect the Service" is a campaign dedicated to raising awareness about the treatment of service workers. Every day, they face demanding tasks and, unfortunately, disrespect from customers. This initiative highlights their experiences and encourages people to rethink their behavior. The campaign uses bold messaging, interactive content, and real stories to create a movement of mutual respect.
The campaign’s logo - a handshake shaped like a heart - symbolizes appreciation and fairness in every interaction.