B. A. MEDIA DESIGN

For my bachelor thesis I explored how abstract concepts like Euphoria, Melancholy, Pride, Power, Illusion, Time and Death can be translated into readable character designs. The core outcome is a printed artbook that combines hand‑drawn illustrations with explanatory texts, documenting an iterative design process from abstract shapes and silhouettes to final rendered characters. Each chapter breaks down the formal and color decisions behind one concept, showing how immaterial ideas can be given a body, a visual language and a consistent place within one coherent world.

The project follows a design‑research approach: theory on emotion, form and color is tested directly in the drawing process and refined through many rounds of sketching, evaluation and revision. By making all steps visible in the artbook – from loose thumbnail explorations to polished hero shots – the work functions both as a finished piece of visual storytelling and as a transparent insight into my personal character design method.