Mexican fashion designer Ramón Valdiosera traveled across the country in the 1940s in search of a unifying Mexican identity in his designs, inspired by the diverse cultures that make up the nation today. Valdiosera discovered that the color pink appeared everywhere he went, and he named this unique shade —ranging from fuchsia to deep pink— rosa mexicano: a tone now recognized as distinctly “Mexican” in towns and markets (Fernández, 2018).

Saturated and intense colors dominate the chromatic palette of traditional Mexican culture, with a tendency toward warm colors, only offset by the essential presence of Maya blue, a tone deeply rooted in Mexican heritage.

Modern Mexican culture is the result of a blend between pre-Columbian civilizations and the Spanish colonial occupation: “a process of mestizaje began, incorporating into indigenous societies the unifying Hispanic element”(queeselamor.com.mx, n.d.).

Across such a vast territory with diverse cultural sensibilities, “the colors most sought after in the Mexican market are intense; oranges, yellows, and blues are in high demand” (Sánchez, 2019).

In Mexico, the color blue conveys serenity, truth, and mourning. This shade is historically significant, dating back to the Maya civilization. The color orange “evokes fire, the sun, light, and warmth; it is physiologically active and even capable of affecting digestion” (Calvo, n.d.).