The logo for the Unseen Scars project carries deep symbolism, reflecting both the traumatic legacy of Agent Orange and the enduring hope for healing and renewal.
At the center of the design is a geometric sun-like figure radiating outward, symbolizing both the far-reaching effects of Agent Orange as well as hope and resilience. The sun traditionally represents new beginnings, optimism, and life. In this context, it highlights the belief that despite the widespread devastation caused by this chemical during the Vietnam War, there remains a path toward recovery, justice, and healing for the affected communities.
The yellow-orange rays convey the harmful and pervasive impact of Agent Orange, mimicking the dispersal of the chemical itself, which touched countless lives and environments. This color is also a direct visual cue to the chemical’s namesake and its lasting legacy.
The green typography for "Unseen Scars" contrasts sharply with the orange rays, symbolizing growth, regeneration, and the environment. It serves as a visual metaphor for the ongoing efforts to restore the environment and improve the lives of those impacted. The bold, uppercase lettering conveys a sense of strength and urgency, emphasizing the importance of shedding light on the enduring, yet often overlooked, scars left behind by Agent Orange.