Young Chinese students do not end their school days as they finish their classes. Most students attend after-school tutoring classes, which often equates to the same amount of time as they spend in a normal school.

Now many such tutorials are taking place virtually. Blue Lotus Research Group estimates that 22% of Chinese K-12 students will take part in online tutoring by the end of this year, up from 17% in 2019.

Online education in K12 after-school tutoring services has two parts. One is online training platforms similar to offline training institutions, providing course-focused teaching. The other is online tools to assist studying, focusing on homework and question banks.

Some top after-school tutoring APPs in China include Ape Tutor (Yuanfudao), and Homework Help (ZYBang), both are homework-focused APPs. Ape Tutor (Yuanfudao), an online education brand boasting more than 400 million users nationwide, offers has a suite of online education products such as Ape Counseling, Ape Simulation Test Bank, Ape Search, Ape Calculation and Zebra AI Class. Homework Help (ZYBang), another top-ranked online tutorial provider, currently counts more than 800 million users and 170 million monthly active users. Homework Help independently develops learning tools, including photo search, homework help live lessons, text assistants, and composition search.

While there are many businesses and resources in the homework-focused content, there aren't many course-focused content providers that aim to provide quality online learning material. There is a clear gap for a product like Adventure ABC, who provide quality course-focused learning content, to fill.