The artifact demonstrates this learning goal most effectively is my script that I created for COMM333. When constructing this script we had to create a treatment and a creative concept for a PSA commercial of our choice. I had to demonstrate a thorough understanding of the target audience, communication problem, the objective and the strategy I planned to use to get across to my intended audience. I had to write professionally and and make sure I followed the proper script and grammar guidelines. I believe this is professional writing because in my field I will have to submit documents such as this one for television and movie ideas.