PicEd - "Gen AI" Based Product

Scope: Conceptualised a Gen AI based B2B product & developed product strategy

Product: Offers Gen AI based platform to enhance teaching capability transforming complex concepts to visuals

Research: Conducted User research, Competitors analysis & Market research

Coverage: 

• Generated BMC for the product

• Identified User Personas

• Defined features for projects & prioritised using MOSCOW

• Generated low fidelity & High fidelity prototype, and MVP plan

• Formulated product roadmap, key matrices and GTM strategy

Design Thinking: Re-Branding Colgate

Scope: Redefined Colgate Fresh’s branding and product strategy using Design Thinking to address customer needs for freshness and value.

Project Highlights: 

Developed a bundled oral hygiene solution (toothpaste, hybrid toothbrush, freshness inhaler, phantom candy).

Delivered a holistic product ecosystem, validated through user research

Entrepreneurship project - Pitch deck

Scope: Conceptualized a startup providing monthly protein-rich, preservative-free dog treats to promote pet health and training.

Product: Designed a subscription-based business model for curated dog treats. Conducted market research to identify gaps and opportunities in the pet care industry. eveloped a compelling brand narrative connecting pet owners with their furry companions.

Strategic Management Project

Scope: Analysing structural attractiveness of an industry, strategies of incumbents and detail study of one company

Industry Targeted: Automobile 🚘 Industry (4-Wheeler)

Company Selected: Mahindra & Mahindra Ltd

Highlights: 

• Porter's Five forces Analysis to understand structural attractiveness

• Financial analysis to identify competitive strategies of incumbent

• Identifying competitive strategy drived by industry structure

• Competitive analysis of Mahindra & Mahidndra, Tata Motors & Maruti Suzuki

• Competitive strategy of Mahindra & Mahindra Ltd

Fintech - Investment AI Assistant

Scope: Developed FinZo, an AI-powered platform simplifying investments with smart insights for stock selection and portfolio optimization.

Key Highlights:: Solved challenges faced by time-strapped investors with GenAI-powered tools.

Designed personalized, data-driven solutions tailored to user profiles.

Supra SAE India: National level event by SAEINDIA with objective to design & simulate a F1 prototype, build the prototype & finally race at final event.

The Design: Designed virtually using CATIA V5 and Solidworks and analysed with hypermesh and solidworks simulation. Prototype was build using college facilities, support from JBM group & Tata Motors. 

Vice Captain & Technical Head: of the team comprising 25 students

Responsiblities

Head, Chassis dept. , Lead Designer: using CATIA V5 and Solidworks. Lead the team of designers

Head, CAE: Simulation and analysis of all the components  using Hypermesh and Solidworks Simulation 

Head, Ergonomics & Steering desgin: Ergonomic study of man interface using CATIA V5, validation using PVC model. Designed  Rack & Pinion steering geometry, validated using CATIA V5 & Lotus Shark

BAJA SAE India: National level event by SAEINDIA with objective to design, simulate ATV prototype, build the prototype and finally race 

The Design: Vehicle designed using CATIA, Lotus Shark, Ansys, build using college workshop facilities, support from JBM group & TATA motors

Technical Head: Team of 20 members, responsible for technical decisions, validation of design of all the departments

The Problem: Objective of project is to perform the crack analysis with given problem. The problem is analysed using Abaqus, stress field obtained is compared with analytic results for simple crack, and also compared with the stress intensity factor obtained using stress interpolation method, displacement interpolation method and Modified Virtual Crack Closure Integral method (MVCCM). The problem is also analysed with no elliptical hole so as to visualize the effect of hole in the the stress field

Objective: Preparation of a 2 layer and a 4 layer composite, testing of composite samples and comparison with analytic calculations. 

One zero degree unidirectional & one multi layered 30/0/0/30, testing using burn test (density) & Universal Tensile Machine (Tensile strength). Comparison with analytic result & Classical laminate theory, using MATLAB

Mode I Crack Displacement Using Gradient Elasticity: Final project in series of 5 projects. 

Details: To discuss crack displacement solution using Gradient Elasticity.  Derive a general relation between modified and classical solutions. Solve the infinite body under stress using modified method and compare with classical solution. Visualise the effect of variation of parameter ’c’ on the solution. Verify that the modified solution indeed solves the issue of crack closure. Analyse the same problem with FEA using ABAQUS for comparison

Training (6 week): On Vehicle design & dynamics, at Lovely Professional University, Punjab

Hands on: Manufactured F1 prototype using Maruti Suzuki 800 engine and other components.