• You need a coach/guide/advisor/mentor when you do not have one. Someone who can help you make complex life decisions or show you the path towards success, happiness, and self-empowerment.

• Coaching can help with clarity and motivation around challenges, choices, and decisions in life, relationships, and career. It can help to re-frame thoughts and beliefs that have been holding you back for years. Coaching can help you gain insight into blind spots as to how you see yourself and your experiences, empowering you to be the best version of yourself possible. 

• If you have been trying the same things again and again and they still aren’t working, then it is time to try something different. Coaching can be that difference and the needed change in your life.

There are similarities between coaching and therapy as they both aim to help you with some challenges in your life. 

• Therapy can focus more on diagnosis, whereas coaching does not diagnose or work with mental health diagnoses. 

• Therapy tends to focus more on the past, whereas the main coaching focus is in the present and the future. 

• Therapy looks into experiences, whereas coaching challenges the beliefs that you are left with from the experiences. 

• Coaching is based on positive psychology and client-led, whereas therapy may be more directive and therapist-driven.