"A poll by the British Heart Foundation found that more than a quarter of UK parents admit to throwing away toys that are in perfect working order." - BBC (source)
To give toys a second chance to make a child happy
To inspire a culture of reusing, recycling, repairing and sharing toys by donating them to children in need and keeping them out of landfills
We do what we do to make children happy. We give back to services and community groups that provide invaluable services to children by giving them priority to adopt our pre-loved toys.
We want to help reduce the number of plastic toys sent to landfill or incinerated. We never turn a good toy away and will work to the best of our abilities to increase the longevity of a toy's life.