When does multivariate testing (MVT) become an absolute necessity?

Post date: Jan 28, 2015 10:24:59 AM

There are many possible statistical testing methodologies. It can be hard for marketers in the online marketing space to know which one to use; depending on the situation one of the methods could be better than another. In this Maxymiser blog post, I go over the two most basic testing methods for digital marketing - A/B (or split) testing and multivariate (MVT) testing.

You can read this blog post here: https://blogs.oracle.com/marketingcloud/when-does-multivariate-testing-mvt-become-an-absolute-necessity