"I don’t know."
That answer comes up way too often when talking to a business owner about their marketing and sales. They aren’t tracking anything and therefore cannot answer when I ask how many calls it takes to get 1 transaction, or how a certain ad is performing, and least of all if a marketing tactic is working.
When you run a business without properly tracking sales and marketing, you are blindly making decisions and it's called a "hobby". How do you know what ads are actually effective if you are not tracking the sales from that ad? How do you know where to spend your money if you do not know what has been effective? How do you know what's working in your business if your not tracking where your business is coming from. The truth is you're not running a business, you're just like 99% of all of the real estate agents who don't have a clue where their next deal is coming from.
The only way to know what is working and what isn’t, is to track your sales and marketing efforts. Only then can you actually make educated decisions for your business. Only then you can grow and develop.
Here you will find trackers that will help you with tracking calls, tracking sales and tracking your numbers. Use it.