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Competition winners at 2025 TRB Annual Meeting
Why don’t they understand? Transportation professionals often find it challenging to communicate critical transportation topics to a non-technical audience. Since 2007, TRB’s annual competition on Communicating Concepts with the Public has been highlighting best practices in public involvement. The 2024 competition sought entries in three categories: Planning & Projects, Policy, and Operations.
Three entries were selected for the competition showcase for their exemplary communications efforts, as well as two honorable mentions. The communications tools and techniques they used epitomize the spirit of communicating complex information in an uncomplicated manner. View the handout highlighting all the winners here.
The alarming increase of statewide fatalities led the Georgia Department of Transportation (Georgia DOT) to create a comprehensive educational campaign that focused on reaching young people BEFORE they began driving. The intent is to cultivate a behavior and safety cultural change using K-12 students as ambassadors to remind others while driving to buckle up, slow down and to not drive distracted on roadways. Furthermore, the program highlights additional vulnerable road users and ways to incorporate messaging to keep them safe.
In 2023, GDOT embarked on a partnership with We Are Teachers (WAT) to create and launch a comprehensive education campaign using various collateral including classroom posters and lesson plans, a virtual fieldtrip, KaHoots classroom games, an activity book and journal, an online driving game and a video series targeting students.
To energize residents around the Safe Streets and Roads for All (SS4A) work happening in Bloomington, Indiana, the City of Bloomington hosted Safety Week in April 2024. Safety Week was an all-out engagement
and communication blitz to get feedback on, have discussions about, and educate residents on what the City is and can be doing to make their streets safer for everybody. This one-week event engaged more than
2,000 residents, with especially strong involvement from college students, People of Color, renters, and youth — demographics that are traditionally underrepresented in public participation work.
The Kentucky Transportation Cabinet identified a need for a consistent and comprehensive toolkit of marketing materials to better communicate new and innovative transportation solutions to the public. All assets would need visually appealing graphics and
understandable language to educate the public and stakeholders about highway design solutions that are becoming more common in Kentucky but may be unfamiliar to drivers. Working with a consultant and a cross-functional team, we developed a new webpage,
PowerPoints, fact sheets, videos and other assets to use on social media, at public meetings and to share with media. We branded our assets as SAFERoad Solutions.