Taylor Swift is the queen of speaking to the masses, and she does it album after album. Here’s why:
Her songs are *super* specific and descriptive.
Here’s an example:
“We could leave the Christmas lights up 'til January, this is our place, we make the rules.”
You don’t hear those lyrics and think, “Ugh, I would never be caught dead with the Christmas lights still up in January.”
You sing along at the top of your lungs to the catchy lyrics, even if you don’t celebrate Christmas!
What has Taylor taught us? Specific details make songs and stories resonate and feel real.
Here’s how you can use this same technique to get more inquiries and bookings when advertising for travel agency:
Instead of: Take your travels to the next level
Try: Finally shut down your Expedia account in favor of tailored trips planned with all of the details that matter to you — even your favorite poolside drink.
Instead of: Treat yourself to a dream vacation,
Try: Sip champagne from your ocean view room with the ocean breeze in your hair.
Instead of: Make travel stress-free
Try: Kick your feet up and dream about your perfect trip…because you can. All of the details are being taken care of by an expert.
To make your travel agency marketing more persuasive so it moves people to action, you have to get specific.
You can’t just stuck to the old surface level statements like “I plan trips” or “I make travel easy.”
Look for ways to dive in a little bit deeper and paint the picture of how awesome it is to have a knowledgeable, smart and talented travel advisor in their corner when they travel.
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Original Source: https://bit.ly/3Z745aj