Venture Opportunities
Venture Opportunities
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Transparency's suite of services offer integrated capabilities that other companies do not. The diversification of these services allows education systems to access solutions that capture and utilize data to be more effective.
Transparency's Target Market
Transparency is poised to enter the North American education market. As you will see below, the state of the market is fragmented and set to grow a significant amount in the next four years. These conditions make Transparency's market entry timely and likely to succeed.
Assessment Development Competition
Assessment Development Competition
There are many companies that offer assessment development services. Transparency offers enhanced services in this area by respecting data residency and hosting solutions from within school system resources. The integrated solutions created by Transparency offer an advantage to education institutions in that assessment data becomes part of a larger data integration solution for effective support for teachers and administrators while maintaining data granularity.
The following solution providers are not representative of the diverse competition in this sector but are representative of the components that Transparency uses to provide services.
ETS is a direct competitor to Transparency. ETS services are very similar to the offerings of Transparency but Transparency has the advantage of offering integrated data collection services.
Assessment Generator offers custom assessment development services for business. Their service does not offer the flexibility and integration of Transparency solutions.
Data Scraping and API Competition
Data Scraping and API Competition
Making assessment and learning data available to districts is part of the Transparency services. There are other companies that offer data collection and aggregation services but they do not exist as part of a diverse suite of services such as the ones offered by Transparency.
Predictive analytics provides data aggregation services. Their solution allows institutions to pull data from many sources to a convenient dashboard for analytics. This concept is very similar to the idea behind the capabilities of Transparency solutions; however, transparency offers enhanced data collection capabilities and is able to collect data from a more diverse set of sources.
CrawlNow offers web scraping services. They create stable web scraping solutions and provide required data from any online source. Transparency offers a similar service as part of the integrated services as products suite of tools.
Data Visualization Tools/Competition
Data Visualization Tools/Competition
Transparency leverages existing data visualization tools in order to facilitate effective data systems. The following two data software solutions function as both competition and tools for Transparency data solutions.
Tableau offers software for effective data visualization. Transparency uses Tableau as a data visualization tool when education systems have already invested in the platform. Transparency simplifies the use of Tableau by taking care of the data integrations and design work.
Power BI is a great data visualization tool. Many school systems invest in this infrastructure so Transparency offers visualization services using this software. Power BI development can be complex and requires focused skills. Transparency removes these barriers from the utilization of this software.
The Market
The Market
Educational institutions have a large need for integrated assessment solutions to facilitate blended and online learning while facilitating accurate assessment of learning information.
North America represents the largest market increase as a result of governments efforts to improve the quality of education in light of the realities offered by the Covid-19 pandemic.
The assessment market is fragmented which means there is opportunity for new players enter the market.
The education assessment market is expected to grow over the next 4 years. See the info graphic posted below for market projection 2020 to 2024.
Source:
Business Wire (2020, Oct 5th). K-12 Testing and Assessment Market - Actionable Research on COVID-19 | Increasing Use of Analytics to Boost Market Growth. apnews. https://apnews.com/article/virus-outbreak-technology-education-lung-disease-school-curricula-18356a6174f84078aa4c7a5bc25bc6b0
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