Tonny Menglun Kuo, PhD 郭孟倫 助理教授

Education

• Ph.D., Business Administration, National Tsing Hua University, 2016-2021
  國立清華大學工商管理學博士

• M.A.(Hons), Learning Sciences, National Tsing Hua University, 2014-2016
  國立清華大學學習科學碩士

• B.A.(Hons), English Instruction, National Tsing Hua University, 2009-2014  (Minor: digital learning, Teaching Chinese to Speakers of Other Languages with oversea internship)
  國立清華大學英語教學學士
  （輔修：數位學習科技、對外漢語教學，含海外實習）

Research Specializations

• Management of Service Organizations 服務組織管理

• Service Marketing and Consumption 服務行銷與消費

• Chinese Organization Behavior 華人組織行為

• Online Learning Service 線上學習服務

• Quantitative Business Analytics 量化商業分析

Professional Communities

• 臺灣工商心理學學會 (Taiwan Association of Industrial and Organizational Psychology )：創發前瞻性之工商心理學知識，厚植專業人才之學養為主旨，進而提升工商心理學之整體學術能量，促進學術研究者與實務工作者攜手合作，共創未來，使本學會成為一流之工商心理學專業交流平台。

• 台灣服務科學協會 (Service Science Society of Taiwan, s3tw)：服科學會期望透過發展台灣服務科學社群，匯聚產官學研的能量，推動「服務科學與服務創新」扎根與推廣工作，提升台灣的服務經濟的競爭力，增進社會幸福與永續發展。

• 台灣人機互動學會 (Taiwan Association of Computer-Human Interaction)：人機互動協會以結合從事人機互動設計相關之學術及實務工作等人士及團體，共同推廣人機互動設計和研究，並促進國內外人機互動設計相關組織與人員之交流與活動。

• IEEE：IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.

Methodology

• Field Experiment, Social Network Analysis, Structural Equation Modeling, Multilevel Modeling, Mixed Method Design, Design-Based Research

Computer Skill

• R, SPSS, Gephi

Honors

• President Scholarship (清華大學校長獎學金), National Tsing Hua University, Hsinchu, Taiwan (2016-2020)

• Phi Tau Phi Scholastic Honor Award (斐陶斐榮譽學會，The Phi Tau Phi Scholastic Honor Society), National Tsing Hua University, Hsinchu, Taiwan (2016)

Awards

• Best Oral Presentation Award (Traveling with Table-To-Farm Events: Model Conceptualization and Testing through the Theoretical Perspective of Mental Time Travel), International Conference on Tourism Sciences 2023, ICTS2023 Organizing Committee, Japan. (2023)

• Best International Conference Paper Award, Office of Research and Development, National Tsing Hua University, Taiwan (2016)

• Best Graduate Student Paper Award at 3rd ESBB (English Scholars Beyond Borders) international conference, Providence University, Taichung, Taiwan, (2016)

• Best Paper Award in Cross-disciplinary Humanity Studies at 2016 Tsing Hua Postgraduate Academic Forum, National Tsing Hua University, Hsinchu, Taiwan (2016)

• Award for Outstanding Performance in Secondary Curriculum Design (ESOL), TOP (Teacher of Promise), Center for Teacher Education, National Tsing Hua University, Hsinchu, Taiwan (2016)

• Award for Outstanding Performance in Secondary Curriculum Design (ESOL), TOP (Teacher of Promise), Center for Teacher Education, National Tsing Hua University, Hsinchu, Taiwan (2015) 

About

Tonny Menglun Kuo is an Assistant Professor at the Interdisciplinary Program of Management and Technology (IPMT) of the College of Management and Technology at National Tsing Hua University (Taiwan). He earned a PhD in Business Administration, an MA in Learning Sciences, and a BA in English Instruction, all from NTHU. He also serves as a research fellow at the Center for Social Network Research at Tsinghua University. His specialties include service marketing and management, organizational behavior, and the intersection of positive psychology and technology-supported learning. He takes pleasure in applying diverse techniques and methods, such as field experiments, predictive analytics, and multilevel modeling, to explore emerging service and organizational issues.

He is extremely interested in working with industry partners to solve real-world problems. He believes that phenomena breed sciences and theories are derived from the practice and authentic contexts. He has worked with service firms and organizations to develop state-of-the-art online services such as ShareCourse (Taiwan’s MOOC platform) and MyTaiwanTour (Tavel Agency) for human capital development. He has also worked with AsiaYo (an O2O firm) to provide data-driven solutions for service optimization.

Given today’s turbulent business environment, he holds interdisciplinary mindsets. He is trained in (1) business analytics (social network analysis, behavioral big data, structural equation and multilevel modeling), (2) service design and innovation (design thinking, human-computer interaction, design-based research), and (3) industrial organizational/educational psychology. He was also trained in TESOL/TCSOL (teaching English and Mandarin Chinese to speakers of other languages), learning technologies (BA in TESOL/ MA in learning sciences) before he decided to study business.

His previous experiences include working as a research assistant responsible for projects in technology-enabled service design and development (MOOCs and employee training platforms), scale development (cross-disciplinary competence, online academic hardiness), data-driven solutions for service optimization (identifying high-risk transactions). He also served as an instructor and teaching assistant to guide practitioners to learn the methodology of service innovation and pre-/in-service teachers to design the technology-supported learning environment.

郭孟倫博士是國立清華大學科技管理學院學士班助理教授他於清華大學獲得工商管理學博士、學習科學碩士、英語教學學士學位。他主修服務行銷與管理、組織行為、商業分析與正向心理學科技輔助學習。他享受應用多元技術與方法來研究新興服務與組織的議題（如：場域隨機實驗、大數據預測分析、多層次模型）。

他對產業夥伴合作以解決實務問題有極高興趣，他深信現象產生科學，好的理論來自實踐與真實情境。因此，他與服務型公司／組織合作開發新興線上服務，如台灣大規模線上學習MOOC平台ShareCourse、旅遊服務公司MyTaiwanTour等。他也和O2O公司AsiaYo合作，根據交易資料來以提出資料驅動的服務優化方案，解決高風險訂單問題。

有鑒於商業環境的複雜與動盪，他擁有跨領域的思維。他接受良好的（1）商業分析（社會網路分析、行為大數據分析、結構方程式與多層次模型）、（2）服務創新（設計思考、人機互動、設計本位研究）以及（3）工商與教育心理學訓練。在研究商業以前，他也曾受過英語教學與對外漢語教學、學習科技等訓練（英語教學學士、學習科學碩士）。

他過去曾擔任研究助理，負責科技化服務設計與研發（MOOC平台與員工培訓系統）、量表開發（跨領域核心素養、線上學業堅毅）、資料驅動的服務優化（辨別高風險交易）。他也擔任講師與教學助理，引導實務專家學習服務創新的核心方法論、指導職前／在職語言教師設計科技化學習環境。

 Honors, Awards, and Grants

• NSTC Grant for The European Association for Research on Learning and Instruction (EARLI 2023), National Science and Technology Council (NSTC), Taiwan (112-2914-I-007 -009 -A1) (2023)

• MOE University Alliance MOOC Project: Promoting Online Learning and Innovative Application Project (NTD. 13,920,000) 教育部數位深耕計畫大學專項（以清華為中心學校，陽明交大、政大、中央、聯合、中華為夥伴學校建立「連結升級：UST台聯大數位學習聯盟」），撰寫、執行、輔導夥伴學校，並建立台聯大聯盟教師數位能力架構與培訓系統。(2022-2023)

• Best MOOC Award, Ministry of Education, Taiwan (Course title: Business Analytics Using Forecasting by Prof. Galit Shmueli) (contribution: instructional designer) (2022)

• Best Excellent Performance, MOE Teaching Practice Research Program, (Course title: Contemporary Cognitive Neuroscience: Brain and Mind by Prof. Chuan-Chin Chiao), Ministry of Education, Taiwan (contribution: data collection and analysis) (2021, 2023)

• MOST Grant 1st International Conference on Digital Learning Strategies and Applications, DLSA 2015, Ministry of Science and Technology (MOST), Taiwan (MOST-104-I4FA0400054) (2015)

• Award for Team Collaboration in Cross-cultural Edutainment Project (Team Mentor), Korean Ministry of Education and Institute of APEC Collaborative Education (IACE), Busan, Korea. (2014)

• MOST Grant for 25th International Conference on Computers in Education (ICCE 2017), Ministry of Science and Technology (MOST), Taiwan (MOST-106-2922-I-007-361) (2017)

• Travel Grant for 21st Global Chinese Conference on Computers in Education (GCCCE2017), Research Center for Humanities and Social Sciences, National Tsing Hua University, Taiwan (2017)

• MOST Grant for 16th IEEE International Conference on Advanced Learning Technologies (ICALT 2016), Ministry of Science and Technology (MOST), Taiwan (MOST-105-2922-I-007-178) (2016)

• Travel Grant for 16th IEEE International Conference on Advanced Learning Technologies (ICALT 2016), Research Center for Humanities and Social Sciences, National Tsing Hua University, Taiwan (2016)

• Travel Grant for 20th Global Chinese Conference on Computers in Education (GCCCE 2016), Research Center for Humanities and Social Sciences, National Tsing Hua University, Taiwan (2016)

• Travel Grant for APEC Future Education Forum, Korean Ministry of Education and Institute of APEC Collaborative Education (IACE), Busan, Korea (2014)

Certificates

• Emergency Medical Technician (I), National Conscription Agency, Ministry of the Interior, Taiwan (2021)

• Certificate of Completion, Training and Resources in Research Ethics Evaluation (TRREE), Clinical Trials Centre (The University of Hong Kong) and Bioethics & Law Center (National Tsing Hua University), Taiwan.  (2018) 

• Certificate of Completion, Center for Taiwan Academic Research Ethics Education, Taiwan. (No. 105020235-2) (10 hours training) (2018)

• Certificate of Completion, Multilevel Modeling Research Design and Data Analysis Workshop, Department of Educational Psychology and Counseling, National Tsing Hua University, Hsinchu, Taiwan. (2018)

• Certificate of Completion, Center for Taiwan Academic Research Ethics Education, Taiwan (No. 105020235) (2017)

• Certificate of Participation, Korean Ministry of Education and Institute of APEC Collaborative Education (IACE), Busan, Korea. (2014)

• Certificate of Teaching Assistant Training, Center for Teaching and Learning Development, National Tsing Hua University, Hsinchu, Taiwan. (2014)

• Certificate of Medical Research Ethics Training, Taiwan. (2014) NO. 20140520-90

• Certificate of Teaching Chinese to Speakers of Other Languages (TCSOL program), Dept. of Chinese Language and Literature, National Hsinchu University of Education, Hsinchu, Taiwan. (2014)

• Certificate of Internship in teaching Chinese Language and Culture, Samantabhadra Institute of Cebu, Cebu City, Philippines. (2013)

 Services

• Contributor, the Program on Bilingual Education for Students in College (BEST), Higher Education SPROUT Project (Ministry of Education Taiwan), NTHU (2023-present)

• Point of contact, the Evaluation of Distance Education (Online Learning) at Taiwan University by the Ministry of Education, NTHU (2023)

• Contributor, NTHU Artificial Intelligence Task Force, National Tsing Hua University, Taiwan (2023)

  • Guidelines for Collaboration, Co-learning, and Cultivation of Artificial Intelligence Competencies in University Education 大學教育場域AI協作、共學與素養培養指引

• Research Paper Reviewer, Higher Education Research & Development

• Self-Learning Mentor, Self-Learning Presentation and Evaluation, HuKou High School, Hsinchu County (May 18th, 2023)

• Self-Learning Mentor: Presenting My self-learning outcomes, Liou Jia Senior High School, Hsinchu County (May 8th, 2023) 

• Self-Learning Mentor, Impressive oral presentations, Liou Jia Senior High School, Hsinchu County. (December 26th, 2022)

• Self-Learning Mentor, How to Write Self-Learning Plans and Explore Different Domains, HuKou High School, Hsinchu County. (November 28th, 2022)

• Self-Learning Mentor, Different Independent Learning – Use NTHU MOOCs to Brave the Future, Liou Jia Senior High School, Hsinchu County. (October 31st, 2022)

• Program Committee Member, Global Chinese Conference on Computers in Education (GCCCE 2021, GCCCE 2022, GCCCE 2023)

• Research Paper Reviewer, Journal of Hospitality and Tourism Insights (2021-present)

• Research Paper Reviewer, Information and Learning Sciences (2021-present)

• Program Committee Member, International Conference on Smart Learning Environments (ICSLE 2019) (2018-present)

• Program Committee Member (Big Data in Education and Learning Analytics), IEEE International Conference on Advanced Learning Technologies (ICALT 2018), 2018-present

• Research Paper Reviewer, British Journal of Educational Technology (SSCI journal), 2018-present

• Research Paper Reviewer, Journal of Computer Assisted Learning (JCAL) (SSCI journal), 2016-present

• Research Paper Reviewer, Computers & Education (SSCI journal), 2015-present

• Judge, NTHU K-12 Mandarin Teaching Lesson Plan Competition, 2016-2017（清華大學華語中心少兒華語教案比賽評委）

• Host and Master of Ceremony, ILS Graduation Ceremony, 2015

• Host, ILS Christmas Party, 2014-2015

• Vice-chairman, Student Association of Institute of Learning Sciences (SAILS), National Tsing Hua University, 2015-2016

• Head of Academic Affairs, Student Association of Institute of Learning Sciences (SAILS), National Tsing Hua University 2014-2015

• Receptionist (foreign speakers), International Conference on Educational Innovation (ICEI), 2014-2015

• Volunteer EFL Teacher, Zhubei Dong-Xing Elementary School, 2014-2015

• Chairman, Student Association of Department of English Instruction (SADOEI), National Hsinchu University of Education, 2010-2011

• Vice Chairman, Student Association of Department of English Instruction (SADOEI), National Hsinchu University of Education, 2011-2012

• Volunteer EFL Teacher (English Summer Camp), Hsinchu Guang-Hua Junior High School, 2010

• Volunteer EFL Teacher (English Summer Camp), Hsinchu Pei-Ying Junior High School, 2010