Interdisciplinary insights into service, management, and technology.

Education

• Ph.D., Business Administration, National Tsing Hua University, 2016-2021
  國立清華大學工商管理學博士

• M.A.(Hons), Learning Sciences, National Tsing Hua University, 2014-2016
  國立清華大學學習科學碩士

• B.A.(Hons), English Instruction, National Tsing Hua University, 2009-2014  (Minor: digital learning, Teaching Chinese to Speakers of Other Languages with oversea internship)
  國立清華大學英語教學學士
  （輔修：數位學習科技、對外漢語教學，含海外實習）

Research Specializations

• Management of Service Organizations 服務組織管理

• Service Marketing and Consumption 服務行銷與消費

• Chinese Organization Behavior 華人組織行為

• Online Learning Service 線上學習服務

• Quantitative Business Analytics 量化商業分析

Professional Communities

• 臺灣工商心理學學會 (Taiwan Association of Industrial and Organizational Psychology )：創發前瞻性之工商心理學知識，厚植專業人才之學養為主旨，進而提升工商心理學之整體學術能量，促進學術研究者與實務工作者攜手合作，共創未來，使本學會成為一流之工商心理學專業交流平台。

• 台灣服務科學協會 (Service Science Society of Taiwan, s3tw)：服科學會期望透過發展台灣服務科學社群，匯聚產官學研的能量，推動「服務科學與服務創新」扎根與推廣工作，提升台灣的服務經濟的競爭力，增進社會幸福與永續發展。

• 台灣人機互動學會 (Taiwan Association of Computer-Human Interaction)：人機互動協會以結合從事人機互動設計相關之學術及實務工作等人士及團體，共同推廣人機互動設計和研究，並促進國內外人機互動設計相關組織與人員之交流與活動。

• IEEE：IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.

Methodology

• Field Experiment, Social Network Analysis, Structural Equation Modeling, Multilevel Modeling, Mixed Method Design, Design-Based Research

Computer Skill

• R, SPSS, Gephi

Honors

• President Scholarship (清華大學校長獎學金), National Tsing Hua University, Hsinchu, Taiwan (2016-2020)

• Phi Tau Phi Scholastic Honor Award (斐陶斐榮譽學會，The Phi Tau Phi Scholastic Honor Society), National Tsing Hua University, Hsinchu, Taiwan (2016)

About

Dr. Tonny Menglun Kuo earned his Ph.D. in Business Administration, his M.A. (Hons) in Learning Sciences, and his B.A. (Hons) in English Instruction (TESOL) from National Tsing Hua University (NTHU) in 2021. He is currently an Assistant Professor in the Interdisciplinary Program of Management and Technology within the College of Management and Technology at NTHU. His teaching portfolio includes courses such as Organizational Behavior, Big Data Analytics, Service Marketing and Technologies, and Topics in Management and Technology.

Dr. Kuo’s research interests span multiple disciplines, including service marketing, organizational behavior, and online learning. He brings a versatile methodological approach to his work, utilizing techniques such as design-based research, structural equation modeling, multilevel modeling, and machine learning. His scholarly contributions have appeared in prestigious journals such as the Journal of Hospitality Marketing and Management, International Journal of Hospitality Management, Journal of Hospitality and Tourism Management, and The Internet and Higher Education.

Dr. Kuo has an extensive background in international collaboration and cross-cultural communication. His global experience includes teaching in Cebu, Philippines, and participating in initiatives such as the APEC Educational Entertainment Forum in Busan, South Korea. Additionally, he has fostered industry partnerships with organizations including Sinyi Real Estate, Tencent, Peking Tsinghua Chang Gung Hospital, Taiwan Coffee Lab, AsiaYo, MyTaiwanTour, and ShareCourse. These collaborations enrich his research and teaching by providing practical insights, enabling students to better understand contemporary industry trends.

Awards

• Best Oral Presentation Award (Traveling with Table-To-Farm Events: Model Conceptualization and Testing through the Theoretical Perspective of Mental Time Travel), International Conference on Tourism Sciences 2023, ICTS2023 Organizing Committee, Japan. (2023)

• Best International Conference Paper Award, Office of Research and Development, National Tsing Hua University, Taiwan (2016)

• Best Graduate Student Paper Award at 3rd ESBB (English Scholars Beyond Borders) international conference, Providence University, Taichung, Taiwan, (2016)

• Best Paper Award in Cross-disciplinary Humanity Studies at 2016 Tsing Hua Postgraduate Academic Forum, National Tsing Hua University, Hsinchu, Taiwan (2016)

• Award for Outstanding Performance in Secondary Curriculum Design (ESOL), TOP (Teacher of Promise), Center for Teacher Education, National Tsing Hua University, Hsinchu, Taiwan (2016)

• Award for Outstanding Performance in Secondary Curriculum Design (ESOL), TOP (Teacher of Promise), Center for Teacher Education, National Tsing Hua University, Hsinchu, Taiwan (2015)