Long-Form YouTube Videos:

Also known as:

- Regular YouTube Videos

- Traditional YouTube Videos

Production Specifications
of Long-Form YouTube Videos:

Landscape Format (Standard Long-Form Video)
Aspect Ratio: 16:9 (Widescreen)

Pixel Configurations:
Standard Resolution (Full HD): 1920 x 1080 pixels
Higher Resolution Options:
2560 x 1440 pixels
3840 x 2160 pixels (4K)

Preface:

From Commodore 64 to Cloud: A Look at Today's Computing Power

From sluggish processors to streaming: Why YouTube is a modern miracle.

Working with computers has been a lifelong hobby of mine, dating back to the early 80s. > > >

Above: No YouTube yet! Just me and my Commodore 64 in Lake County, Ohio, circa 1984.

I have been filming, editing, and uploading videos to YouTube for a long time.

For how long?

Long enough to witness, to ponder, and to appreciate the upgrades in the software - right alongside the upgrades in computer processing power.

Without going too deep into jargon and technical lingo, we can sit here, and we can think about the revolutionary upgrades in processing power from the 386 to the i9.

Keep in mind, that the first software programs started out with only the most "bare-bones" of features.....

Certainly, we could begin back in the 80s with the Commodore 64. I'm in 8th grade. Drawing "sprites" on graph paper and then coding them into BASIC programming language. The sprites appear on the screen.

Friday nights, my eighth-grade friends and I would get-together. We'd work on Commodore 64 computer projects. For example, moving blocky images around a television screen. And I do remember "the wonder of it all!"

"That's AMAZING! Hey - maybe we could build a video game?"

This was a watershed moment. Granted, it was Friday night. The jocks in my school were probably playing football. Meanwhile, we were huddled around the screen in absolute amazement of what was coming down that pike.

Then, we kids would plug the dial up modem into the back of the Commodore 64. We'd run the telephone wire from the kitchen to the bedroom. We'd dial-into the Bulletin Board System (The BBS) that was hosted on a computer at Mentor TV. Any messages? BBS navigation over the first telephone modem was slow and klunky. Thinking back to the 80s, it seems to me like most of the BBS was all text. No pictures yet. You could post a message on a board. Because you didn't want to pay a toll call on your copper-wire phone, most of the message boards consisted of local stuff, within Lake County of Ohio. Nevertheless, this was a glimpse of things to come - and as high school kids, we were seeing it! Keep in mind, "all that" jazz featured in the movie "The Social Network" wouldn't happen until several decades, later.

Meanwhile, most of my friends' parents were "engineer types" of people. A few entrepreneurs. One kid's dad worked a day job with computing, but then, he became a virtuoso on "the rock-n-roll electric guitar" at night. He played in a band. His son, my grade school friend, played the piano and keyboards. The DX7 had just been invented. We had a rock band, too. So throw that into the mix.

Thinking back, perhaps some of all of that was handed-down, to us kiddos.

And none of this would have happened without our parents, helping us. And without my friends, I probably would have sulked in my room all-alone in grade school. There was a camaraderie to it all, because I wasn't so good at throwing a football, but I really liked computers, art, and music.

I think about that a lot, today in year 2026.

During the early 1980s, a home computer didn't just fall into a kid's lap.

Admittedly, none of us became Bill Gates or Steve Jobs or Michael Dell - yet - but there's still time to become a technical, pioneer person like that, I suppose. Or maybe the next Depeche Mode? We were absolutely amazed with them and Duran Duran, too. Computers -creating music. Remarkable!

Here's the thing. My friends' parents and my parents encouraged us. Somebody had to drive us to the computer meetings at the friend's house.

And before that, our parents had to be sure we had food on the table. None of us were rich. A home computer in 1984 was a splurge.

Admittedly, 1984 is probably too far back to ponder for a portfolio of videos. However, one remembers - and one appreciates how far along computing has progressed since the dawn of home computing.

Understand that there was a progession. A "standing on the shoulders of giants" who figured all of this out. So I mention all of this for "all the young people." This is what happened before everyone just did all of their computing on a smartphone.

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Fast forward to my college days of 1989-1993. It all began with editing the still frame, during the early 90s at Kent State University main campus.

At Kent State, all of the young graphic designers were raving about the newest software for their new Mac computers. That software was called Quark Xpress.

You might ask why weren't they using Adobe?

Google Gemini explains why:

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While Adobe is older, QuarkXPress actually dominated the professional page-layout market for nearly two decades. In the 1990s, Quark had a roughly 95% market share.

Adobe eventually took the lead back in the early 2000s when it released InDesign. Quark was slow to adapt to the new Mac OS X operating system, and Adobe seized the opportunity to bundle InDesign with Photoshop and Illustrator—creating the "Creative Suite" we know today.

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So, if you had lived to see all of that, then you understand that the "software of the day" changes - like the weather.

This is why I never climbed onto the bandwagon of the software that required the monthly fee. The one that appears in job applications: "Must know this (specific brand name of software) platform...."

There are ways to do it on the cheap.
And I put my budgetary considerations, first.

I ask myself. Can the software get the job done as well as the more expensive, bloated platform? Surely there must be software that can crank-out the task for a cost next to nothing - or for FREE?

If you can't find the freeware title, simply ask a high school kid. Or ask a college kid. They know! For example. The kid will say "Why don't you edit your videos in (blah blah blah)."

There's your answer to get it done within a budget of having two kids in college.

Moving forward in time, we could consider the start of YouTube and how it began to gain traction after 2005. Moving toward year 2011, the processing power of home computers would begin to be able to handle video editing. During that era, Sony Vegas had been my go-to software. It was recommended by a friend.

Sony Vegas offered the right balance of features and affordability for early projects. Navigating its technical quirks required a disciplined approach to version control and frequent saving, which has remained part of my workflow ever since.

It's my understanding Sony Vegas was sold off. It became MAGIX. At that point, new software became available and I switched programs.

While MAGIX has since acquired and updated the Vegas software suite, this video portfolio includes several projects originally authored in Sony Vegas.

Present day, in year 2026, we see portfolio videos that I've created using some of the most current software. Not only is the software modern, it is also cost-effective. It is software with "all the bells and whistles."

For example, today's software is able to mimic Instagram dimensions. The effect: it's just like you are a teenager using a smartphone to create and edit a video. Only difference is you are creating the smartphone video on desktop.

Then, with a few clicks, the desktop workspace can transform back to regular YouTube dimensions.

Undoubtedly, the overall stability of the video editing software has improved. Today, the video editing software rarely crashes.

I could blather-on about the amazing bandwidth of cable modems for video streaming. Now, practically everyone has the cable modem bandwidth and you better get one for your kid at his college apartment, too. In 2026, we take that for granted. Nevertheless, that kind of bandwidth wasn't always in place to run your Netflix.

Meanwhile, a desktop PC with a speedy Intel Core i9 processor helps to streamline the workflow. I'd be happy to put it to work for you!

1. Spring Tulips at Cleveland Botanical Garden

Film date: May 5, 2013
Location: Wade Oval / University Circle area in Cleveland, Ohio
Producer: Tom Wible, as himself, visiting the gardens along with his family.

Editor's Notes: Each year, the Wible family springs for the family membership at Cleveland Botanical Garden. We have a Botany / Biology major in our family. This makes our family "a shoe-in" to be enthusiastic supporters of Cleveland Botanical Garden. Throughout the warm weather months of spring, summer, and fall, these gardens are a sight to behold! The groundskeepers do a great job throughout the holiday season, too.

2. EZ-Pass on the OHIO Turnpike

Film date: Year 2014
Location: OHIO Turnpike at Exit 142 (east) with connecting service to I-90 and S.R. 2 in Elyria, Ohio
Producer: Tom Wible, while President at French Creek Medical

Editor's Notes / Why the video is relevant: This video has achieved 5.6K views - and counting. And these views have been produced without any type of paid advertising, whatsoever. In other words, the view count has been achieved using only natural, organic search methods.

This twenty six (26) second clip has achieved one of the highest view counts of any video, ever produced by Tom Wible, be it as a person, or while at the helm of French Creek Medical, or while associated with any other venture.

One might argue that views alone do not make for a great video - and I'd agree. That is probably true.

However, metrics such as "view count" do tell a story.

Sales is hard.

Admittedly, it can be a real struggle to get people to watch your videos — even when the production quality is top-notch.

This conjures-up a scene:

The scene I will describe would only take place if these people are not meeting virtually on Google Meet or on Zoom. Admittedly, online meetings seem to be the way that people collaborate, today.

Regardless, suspend your disbelief for a moment.....

Again, picture, if you will, a bunch of advertising, marketing, and sales executives sitting around a conference table. I'll be a traditionalist, here because back in advertising school, I thought it would be this way: Yes. The conference table is in tall building. On Madison Avenue. In New York City.

Seated at the table: the hyopothetical group of executives at XYZ Company. The person who handles XYZ Company's YouTube account has just published and posted XYZ's latest YouTube video to the internet.

Then, one fellow in the bunch remarks:

"Okay guys. How are we going to get people to watch our new video?"

Cue the dramatic chord: Dun-dun-duuuuun!

Generally speaking:

Nobody cares about your video or your ad. They only care about solving their current problem.

Generally speaking, consumers ignore advertising messages unless those messages align with an immediate need.

Wants and needs.

Fulfilling wants and needs. It's a notion. And it's one of the first things they teach you in advertising school.

That — and all of the noise, noise, noise.

How do you break through all of "the clutter" and become relevant to your audience?

Look. Most people hate advertising. Most ads are stupid. And most people don't want to be sold to — myself, included.

I'll be the first one to mouse-over and click the "Skip" button on a video's ad introduction. That way, I can listen to my favorite song on YouTube — for free.

The intro ad was a neccesary evil. The ad keeps the song listening, free.

Regardless of all that, and with that in mind, sometimes, folks online will decide to "take a peek" at something....

That decision to "have a look" causes "a blip" on your YouTube metrics.

In 2026, you could key into Google Gemini:

"What's a good view count for a YouTube video?"

Ponder the detailed response.

Look. I'm not trying to congratulate myself, too much, here.

This wasn't the video that won a new delivery van for French Creek Medical. That was a different video — and it's not on here.

This video was experimental, shaky video footage — acquired from the road. The camera was on a mount. It was one of the (many) boring trips home, during a lifetime of being on the road. I just let the footage roll.

Nevertheless, for some reason, my video about an exit on the Ohio Turnpike in Lorain County has achieved over 5,700 views - and counting. Strange.

Advertising is like that.

Here's the video:

3. Ribbon cutting ceremony opens Avon Middle School

Film Date: August 12, 2015
Location: Avon, Ohio
Producer: Tom Wible. Filmed while serving as President of French Creek Medical. Video was put-together as a father and as a citizen of Avon, Ohio.

Editor's note:

Video has "wonky sound" at times. What would I change about production in a "do-over?"

Admittedly, the crescendo and decrescendo of the sound can become "a bit wonky" (at times) within this creative work.

If there was "a do-over" in year 2026, this video would be produced using today's easy-to-use software. That easy-to-use software had not been invented, yet, in August of year 2015.

Then, there are the other, "little things" about this video......

How to Capitalize the Video Names:

Title Case or Sentence Case?

In year 2026, I stare at the title of this YouTube video that I had created back in 2015.

I had keyed-in the title as sentence case.

Admittedly, I could go back into the YouTube user interface for French Creek Medical — and I could change the capitalization to title case — without affecting too many things. In my mind, editing a video from 2015 would be like some sort of "revisionist history."

I'll explain.

Some of this is a "mixed bag."

But first, another consideration:

Shouldn't you enjoy watching other people's YouTube videos, if you're going to be creating YouTube videos, yourself?

These days, standards now seem to emerge around how to handle capitalization in the titles of YouTube videos. I see new punctuation marks are now being used now, too, in the titles of videos. I watch these trends. I think all it's part of being a good YouTuber. It doesn't matter what the channel is. I group them all together. I click on the feed of subscriptions. One is coming in from Rockefeller Center. Then, there could some some amateur talking about something. It's not quite as highbrow as the production quality from The Rock.

At the end of the day I enjoy seeing what other people do on YouTube and I think to myself "Is this any good?" I'll be doomscrolling, late at night or sometimes, just scrolling. All my favorite subscriptions that appear in the feed.

I notice:

How does NBC handle the capitalization of their Nightly News YouTube videos? Surely NBC is doing the capitalization, correctly. For about 18 years NBC had Lester Holt who delivered the news nearly without a flaw in his delivery of it. For years, I watched in awe. Doomscolling late at night, I would think to myself: "That guy has perfect on-screen presence. How does he do it? Absolutely flawless speech every time. Pefect intonation. The tone of his voice is remarkable! Eye contact with the camera at all times. Obviously, the eye contact is made possible with a teleprompter. A paper neatly scrolled in his hand like a prop and everything looks perfect."

Then, each day of news concluded with his signature bit:

"I’m Lester Holt. Please take care of yourself, and each other. Good night."

He seemed so real when he said it. Like he really meant it. Shut down the phone and go to bed. "Whew — what a day!" I wanted to be more like him — I tried to stand with a sheet of gently rolled in my hand as a prop. I'd ponder how my YouTube videos should be more like his.

The torch has been handed off to the next generation. Today, NBC Nightly News has equally impressive, new people. I'll mention two, who now appear most often, in alphabetical order: Hallie Jackson. Tom Llamas. On weekends, occasionally you'll see José Díaz-Balart. And will Kate Snow make a cameo appearance on the next one? She used to be on NBC Nightly News, all the time! Where did she go? Daytime hours, I guess. I "get it" with switching over to the daytime hours. I used to work in retail. The various reporters are great, too. I had a grandmother O'Donnell and I always wonder if we are somehow related to the O'Donnell who appears reporting from Washington D.C.

Again, surely NBC is following the correct rules for capitalizing the titles of YouTube videos. I'll think to myself "Now, look how they did that! There's a unique character they just used, there in the title of their YouTube and it's the: | thingy."

Google Gemini tells us:

The character | is called a vertical bar, pipe, or vertical line.

Then, I go ahead and I try using the vertical bar, too.
I went ahead and I put the vertical bar into my LinkedIn headline:

Tom Wible
Bachelor of Science, Advertising, Kent State | Sandler Training Graduate

The new "vertical bar" character might be "the way of the future!"
Get on the bandwagon! This stuff changes like the weather.

What about Captain Steeeve? (Note the three letter "E"s in the middle of the word "Steeeve")

I mean, this is a good YouTube channel. I think to myself "What does Captain Steeeve do with his YouTube?" By the way, that's a hilarious name for a channel. At first I didn't "get it" with the name of the channel. I was like "what?" Nevertheless, Captain Steeeve has become my go-to channel to understand the world around me with regards to aviation. After watching each episode I began to understand his brand. Then, the send-off at the end becomes the icing on the cake. "This is Captain Steeeve. Fly safe!" Who could have thought up a channel like this? Remarkable - and engaging, when you want to know more than a soundbyte about anything that is aviation-related. Captain Steeeve will have a 20-minute video about the topic of the day.

As a kid, I sort of dreamed of airplanes and dreamed of being a pilot. Dad and I would build balsa wood models in the basement of our house - usually during the dreary Northeast Ohio winters. Come springtime, these models would be fueled up to fly with those Cox model airplane engines . Dad and I would fly our model airplanes around the yard.

After high school, I went into journalism. Nevertheless, to this day, I think flying is so cool! I learn so much from Captain Steeeve. He flew the 757 and the 767 for years. He prefers flying the Boeing. Before retirement, Captain Steeeve flew the 777. If he can fly one of those things going 490 knots, then, surely the title capitalization is correct for his YouTubes! He has a cool background video, too. I keep thinking "Is he really broadcasting from an airport or is that a video screen on replay?" Very clever.

What about Rick Beato ? I'm always clicking on his videos. Why? Because to unwind from work, I play my acoustic guitar.
How is his video title capitalized? I'm seeing all upper case on this one. Rick Beato is an amazing musician. Plus, he has so many cool guests. He started out in upstate New York - not far from Cleveland. Now, he's in Atlanta, however, they fixed his heart, here in my hometown at the Cleveland Clinic. Remarkable. Hey - there's Billy Joel as his guest. Each month the channel keeps getting more and more cool. Who could have imagined something like this?

Title case. Sentence case. Should I capitalize this word, or not?

In year 2026, the producers of most YouTube videos prefer to use title case (or headline style) for their video titles.

Admittedly, these days, sentence case is more common in Lifestyle/Vlogs.

You can debate things like this. At times, I've changed my mind about what words to capitalize or not. YouTube did not exist when I graduated from the Kent State School of Journalism and Mass Communications. When I graduated with my bachelor's in advertising, there were some rules about writing headlines for newspaper. Also, we learned that advertising copywriting would often break the rules of AP Style and break the rules of grammer to sell more products. Then, the world changed. You don't need a printing press or a TV studio to make a YouTube. Amazing, isn't it? The guy in his backyard with his cell phone gets the same airtime as the people in the skyscraper with the TV camera. Remarkable.

Either way, you should try to be consistent. Then, you stick with your decision. It's sort of like saying "I do."

So there may be a departure, here, with the next video example with regards to the stylistic considerations around title case vs. sentence case.

These days, most things I create would be title case capitalization when a future YouTube video gets created.

Admittedly, this video from 2015 has the title keyed-up in sentence case.

I want you to know, that I'm aware of it.

Moving on....

Is a video from 2015 worth including in the Tom Wible Portfolio?
I think so. Here's why.

Keep in mind, this video was created, more than a decade ago.

Let's consider the inaugural cohort of students attending the Avon Middle School. That would be the first group of children who ever would have attended the Avon Middle School at the Long Road Campus location. They would begin the school year in the new building during August 2015 — the same month of the ribbon cutting that appears in the video, above.

If that first cohort of students had been part of a college preparatory program, then that group of children, by now, would have graduated college with a four-year bachelor's degree.

Today, those kiddos are out in the real world. Working real jobs. That is how old this video is. The production quality reflects that.

In my mind, historical value is worthwhile.

You could liken this to the video of the very first moon landing:

Neil Armstrong opens the door of the lunar lander. He climbs down the ladder and walks onto the surface of the moon. The footage is grainy. The lighting is poor. The audio is scratchy and it's punctuated with a "BEEP!" every few seconds.

Admittedly, this video probably is not as monumental as the Apollo 11 moon landing video.

Nevertheless, through the decades, the footage may be something that the townspeople here in Avon, Ohio 44011 might click-on. They might decide to "take a peak" in order to "remember when..."

Today, in year 2026, most of the administrators in this film have "moved-on" to other things in life. Perhaps some of these people have entered retirement — but I'm not certain of that. They might be in semi-retirement? This is all conjecture.

Regardless, to show appreciation for one of the doctors, the staff and the townspeople decided to plant an ornamental cherry tree and a plaque with a quote. It's a nice rememberance.

This video is a record of the Avon Middle School Grand Opening. It is the picture - that was pictured. We were there. An event recorded — and not lost to the passing of time.

Here's the YouTube video: