Pictured above: An example of a 8.5" x 11" Tri-Fold Mailer designed for French Creek Medical in Avon, Ohio. This offer has expired long ago. French Creek Medical closed when Amazon Prime arrived in Cleveland.
BACKGROUND:
As with previous examples, 100% of the artwork for the mailer was created in-house. This was before AI that now just creates the art for you.
2. As with previous examples, 100% of the ad production was completed in-house using desktop publishing software and by using office equipment readily available from big-box stores in town.
There's a funny story and it goes like this....
A man walks into a pet shop and asks to buy a dozen bees.
The shopkeeper counts them out into a box and hands it over.
The customer looks inside and says, "Wait, you gave me 13 bees!"
The shopkeeper smiles and replies, "Don't worry, that one is a free bee!" 🐝
The offer at French Creek Medical was similar.
There would be a "freebie" involved....
One (1) free cold pack with the purchase of six (6).
Plus, the free local delivery in Cleveland.
Pictured below: The address side of the tri-fold mailer:
Note: Designed as a tri-fold. In other words, the page folds three (3) times. Then, once folded, a circle-shaped adhesive sticker seals the mailer.
Pictured below: The inside of the tri-fold mailer: