Newspaper Display Advertising

Newspaper Display Advertising 

Example 1  (PICTURED ABOVE)
Designed for French Creek Medical in Cleveland, Ohio

BACKGROUND:

The goal of the ad was to build awareness of French Creek Medical's free delivery program.  The target audience would be those subscribers who live on Cleveland's Westside which would include Avon, Avon Lake, Westlake, North Ridgeville, Elyria, Sheffield, Bay Village, North Olmsted, Fairview Park, Lorain and similar towns within this geographic area.

MEDIA PLANNING:

When planning this ad campaign, it was decided that messaging should be delivered in a local newspaper.  A newspaper display advertisement would be created.   Ad space would be purchased in what had been-until recently- The Avon Lake Press newspaper.  The publication is now known as Westlife.

In addition to the embedded image above, a link to the final proof of the year 2014 ad appears at:

https://www.facebook.com/frenchcreekmedical/photos/a.708068829247603/708068849247601/?type=3