Sport tourism is one of the fastest growing tourism industries in the world and the market size is expected to be increased over $1.38 trillion during 2020-2024. In these streams, Japan successfully bid three mega/major sporting events, Rugby World Cup 2020, Tokyo 2020, and the World Masters Games in Kansai 2021, of which is now known as “Golden Sports Years”. However, the prospect remains uncertain because of the COVID-19 pandemic. In this session, I will talk about the overview and trend of sport tourism in Japan with some attention to sport event impacts/legacy and leveraging strategy through sport tourism.
About
Dr. Daichi Oshimi is a Junior Associate Professor in the School of Physical Education at Tokai University, Japan. His area of expertise is in socio-economic aspects of sport. His grant supported research focusses particularly on impacts and leveraging of various sized sport events, and their meaning for host communities. He also studies sport consumer behavior in a wide variety of fields. Dr. Oshimi has published his work in high quality journals of sport management and sport tourism. He is deputy chief editor of the Asian Sport Management Review.
This presentation will give a short introduction to how sustainability is integrated in the National Tourism Strategy of Danish Tourism. Then it goes on to explain how VisitDenmark works with sustaiunable tourism based on updated surveys about how the tourists visiting Denmark see Denmark as a sustainable tourist destination. The presentation will focus on how the communication about Denmark is done in a sustainable way.
About
Eva Thybo is Fundraising & Relationship Manager, Department of Business Development and Partnerships. Project manager for VisitDenmark’s internal Sustainability-project.
Many tourism companies focus on the environment and sustainability, both in Denmark and Japan. After a short presentation of the Green Key eco-label, the presentation provides an overview of how tourism companies in Denmark support sustainability and the benefits of the work. Special information is given about how they use eco-labels to strengthen their efforts.
About
Head of Environment, HORESTA and Program Manager, Green Key - advises tourism companies and tourists on how to be sustainable.
Whether we are in a globalized world, or in a world that is going against globalization such as the Covid-19 pandemic caused by the coronavirus, tourism is one of the elements that support our country's economy and the world economy, and it is also an element that supports the spirit of each and every one of us. In order to revitalize the tourism industry, we need to look at our local identity as a tourism resource. In other words, we need to rethink the places where we live and work. Therefore, I would like to use traditional festivals as a keyword to connect our lifestyle and culture with tourism again, showing examples from Japan.
About
Toru Hattori is a Junior Associate Professor in the School of Tourism at the Tokai University, Japan. His research interests focus on a “local identity” as one of the motivations for community revitalization. And he also studies acculturation in tourism to consider about a sustainable tourism. His recent publications in English include “Local Identity as the Concept of Agency” in the Civilizations, No.27 (Special Issue 2020), pp. 25-28, and “Relocation and Decroissance in Tourism Development” in the Civilization, No.24 (Special issue 2019), pp. 62-65.
