My teaching style transforms the classroom into a high-performance arena where students become the Most Valuable Players (MVP) of their own education. I employ gamified pedagogy to turn complex topics into fun experiences. From Hackathon-inspired sprints to Shark Tank pitches, we don't just study—we live it, compete with it, and master it!
Instructor of Record & Course Designer (Fall 2024)
Student Rating: 4.90/5.00 (N=40)
This course provides a comprehensive introduction to the scientific methods used for collecting, analyzing, and interpreting data to drive strategic business decisions. The course focuses on translating complex marketing problems into actionable research questions, utilizing both primary and secondary data sources through techniques such as surveys, focus groups, and experimental designs. Students gain hands-on experience with industry-standard software, including Qualtrics for survey development and IBM SPSS for statistical analysis.
Guest Instructor (Spring 2024, 2025, 2026)
This course provides a comprehensive hands-on exploration of the behavioral research methods used to solve academic business problems.
My session focuses on the critical stages of data collection and survey design. I guide doctoral students in using Qualtrics, to build rigorous research instruments with an emphasis on minimizing bias, maximizing data quality, and ensuring methodological rigor.
Teaching Assistant (Spring 2026)
This course uses the case method to explore how organizations create and deliver value through strategic market analysis and decision-making.
As a Teaching Assistant, I facilitate rigorous case discussions, guide students in applying analytical and conceptual marketing frameworks, and provide focused support to help them translate theory into effective solutions for complex, real-world marketing challenges.
Guest Instructor (Trimester II - 2016)
This course examines the evolving roles of NGOs within the global political and economic landscape.
My session focuses on the internal dynamics and organizational structures of NGOs. I guide students in evaluating how governance, funding models, and institutional design shape NGO behavior and effectiveness across diverse contexts.
Guest Instructor (Trimester I - 2015)
This course investigates the evolution and implementation of human rights standards within the global political arena.
My session focuses on the dilemmas businesses face in upholding human rights, utilizing case studies drawn from three policy papers I co-authored during my tenure at the Finnish NGOs platform KEPA (Fingo).