Launched: 14 November 1999
Inaugurated by: Chief Minister M. Karunanidhi of the DMK government
First Location: Madurai, Tamil Nadu
Inspired by: The concept of direct farmer markets, originally modeled after similar systems in Russia
Ensure fair prices for farmers by removing intermediaries
Provide fresh produce to consumers at lower prices
Promote transparency in agricultural marketing
Strengthen the rural economy and empower small-scale farmers
Farmers bring their produce directly to the market
Prices are fixed daily by the Tamil Nadu State Agricultural Marketing Board
No commission agents or wholesalers are allowed
Markets are typically open in the early morning hours