Influential Marketing and Communications Executive with extensive experience developing and executing complex campaigns in communications, public relations, marketing, and media. Talent for leading marketing and communications teams in both small and large companies. Dedicated leader now looking to contribute strategic communication expertise and collaborative leadership to a growth-oriented company.
► Establishes comprehensive content strategy to engage stakeholders, gatekeepers, and
key members of the community in brand awareness, corporate messaging, and
organizational goals
► Provides servant leadership to influential and creative marketing and communications
teams that deliver exceptional content in alignment with corporate objectives and image
► Proven track-record of advising C-suite executives on strategies related to positioning,
internal communications, crisis communications, corporate integrations, change
management, and in building marketing and communications teams to scale
► Increases brand awareness, community engagement, and mutually beneficial corporate
relationships using multi-platform media and careful measurement of marketing and
communication strategies and tactics
Public Relations
Internal Communications
Team Building
Event Management
Data Research and Analysis
Change Management
Team Collaboration
Strategic Communication
Marketing
Leadership
Project Management
Management
Process Development
Critical Thinking
Serve as the head of the marketing and communications department, managing a creative team in a soon-to-be publicly traded company. Provides trusted expert counsel to top executives to better execute organizational marketing and communications goals.
Lead all internal and external communication strategies surrounding a corporate merger and during the process of becoming a publicly-traded company on the New York Stock Exchange
Manage a marketing and communications budget of over $1 million annually with a laser focus on delivering ROI through advertising, special events, corporate sponsorships, and branding opportunities
Executed a complete corporate rebranding effort in under 6 months, which included: corporate website, go-to-market strategy, corporate branding, conference/event presence, public/investor relations strategy, and facility transformations
Oversee the development of multi-platform content for dissemination both internal and external to the company, utilizing analytics to adjust the team’s strategies and tactics in response to the measured audience engagement
Serve as the leader and coach of a 5-person marketing and communications team
Built robust marketing and communications infrastructure, including processes, best practices, guidelines, and procedures for a mid-size privately-owned business specializing in defense contracting. Vastly improved social media reach and engagement while introducing rich media to the organization’s content portfolio.
Provided expert communication guidance to ownership throughout the COVID-19 pandemic, which was a significant organizational crisis.
Received 5 organizational awards in 2020 (during the COVID-19 pandemic), three of which had never been won by the company (Top Workplaces USA, Top Workplaces Boston, and the HIRE Vets Gold Medallion Award)
Named in the top 5% of benchmark companies nationwide for “Employee Communication” in a 2020 workplace survey issued by Energage
Created the first corporate “Virtual All-Hands” meeting to keep staff informed of company goals and initiatives in the absence of a traditional in-person meeting
Developed and lead course instruction as a subject matter expert dedicated to enhancing student involvement and education. Served student body as a trusted advisor and strategic counselor through complex decisions on the internship selection process and career paths.
Taught multiple courses based on information in strategic communication, sport communication, copywriting & visualization, and reputation management.
Selected to serve on Student Conduct Judicial Board dedicated to hearing cases of student violations, working with other members to analyze and decide on appropriate course of action.
Organized 3 special events in one semester, inviting industry professionals on campus and moderating panel to mediate panel discussions.
Guided students on community engagement and event management as first advisor to new Morgan State Chapter of the Public Relations Student Society of America.
Lent in-depth knowledge of communications to assist the School of Global Journalism and Communication, the Department of Strategic Communication, and the Baltimore Community.
Taught more than 20 courses for the Sport Management Program in the Department of Kinesiology and established 5 new courses from scratch. Provided leadership to staff and students on event coordination, instructional design, and program operations.
Clinical Assistant Professor (2014 - 2018)
Spearheaded the creation of two faculty-led Study Abroad Programs for almost 50 students, creating web marketing campaign and supervising third-party logistics on budgeting and itinerary.
Generated over $100k in revenue by successfully managing annual alumni events, conducting marketing through multiple channels and soliciting key sponsorships to host the events.
Managed audio / visual setup, video archival, and social media content as Technical Director for the Dr. Ryan King-White Careers in Sport Speaker Series.
Invited in 2015 to serve on a panel of experts to discuss Ethics in the Modern Media Landscape for Towson University’s Journalism Day.
Organized and presided over several sessions for North America Society for the Sociology of Sport conference from 2016 to 2017.
Provided leadership on academic innovation initiatives as Chair of the Faculty Development Center Task Force Programming Subcommittee.
Served as Faculty Fellow to the Towson University Women’s Basketball Team and interim Sports Management Program Coordinator (2015).
Trained as peer reviewer to provide guidance on two Gold Reviews and internally certify excellence of instructional design and delivery for online courses.
Provided expertise in communications and event management, leading operations to develop faculty and alumni events, speaker series, and conferences.
Lecturer (2013 - 2014)
Developed new special topics course in Strategic Sport Communication still included in university curriculum.
Served as advisor to student members of the Sport Business Association Student organization.
Visiting Instructor (2011 - 2013)
Provided guidance on independent study project to integrate innovative use of mainstream media to support and promote breaking sport stories.
Adjunct Faculty (2010)
Developed comprehensive content strategy to lead student discussion on intersectionality of Sports and the Media.
Master of Science in Corporate and Professional Communication (2009)
Bachelor of Science in Health and Human Performance/Sport Communication (2008)