“The power of a good lesson cannot be maximized without incorporating a masterful presentation.” (Burgess p. 75)

In this chapter, one of the analogies Burgess uses is about a BBQ. He describes the meat as the content or curriculum, the seasonings and marinade as the presentation strategies that make the meat more palatable, the grill as the energy and heat needed to ignite things and lastly, the side dishes and dessert that add to the experience.

"The third circle - presentation - is the critical element most professional development seminars and training materials miss."

Burgess claims he is on a mission to let the world know about the existence and importance of the third circle.