ADDITIONAL MATERIALS FOR LECTURE NOTES
LECTURE 0 MON 29.10
LECTURE 1 THU 1.11
- In-class cases
- In class exercises/discussions, doc, pdf
- Individual work (Option C), Lecture 1, submission link via the Moodle, Deadline: 7 Nov 2018 - 23:59
- Learning Through Testing (Concepts)- MUL. and T/F ; ESSAY, available from 1 November 2018, 5:00 PM, via the Moodle
- TEST YOUR SELF, available from 5 November 2018 , via the Moodle
LECTURE 2 TUE 6.11 BUSINESS AND REVENUE MODELS
LECTURE 3 THUR 8.11 INFRASTRUCTURE
LECTURE 4 TUE 13.11 WEB PRESENCE (Concept)
- This a self-leaning lecture, I am available for any questions and concerns, we have a normal lecture on Thursday (15.11) and an exercise session on Friday (16.11), enjoy!
- In-class cases: all cases
- Other materials and resources can be found in the Moodle
LECTURE 5 THUR 15.11 WEB PRESENCE (Practice)
- Other materials and resources can be found in the Moodle
- In-class cases: all cases; in-class guidance: here
LECTURE 6 TUE 20.11 EC SECURITY
- Other materials and resources can be found in the Moodle
- In-class cases: all cases
LECTURE 7 THUR 22.11 EC PAYMENT
- Other materials and resources can be found in the Moodle
- In-class case: bitcoin
LECTURE 8 TUE 27.11 MARKETING AND ADVERTISING CONCEPTS
- Other materials and resources can be found in the Moodle
- In-class cases: we have four cases as follows, please click here
- Video Ads: Shoot, Click, Buy
- Are the Very Rich Different from You and Me?
- The Long Tail: Big Hits and Big Misses
- Every Move You Make, Every Click You Make, We’ll Be Tracking You
LECTURE 9 THUR 29.11 SOCIAL, MOBILE, AND LOCAL MARKETING
- Other materials and resources can be found in the Moodle
- In-class cases: we have four cases as follows, please click here
- Facebook: Putting Social Marketing to Work
- Fairmont Hotels
- Marketing to Children of the Web in the Age of Social Networks
- Mobile Marketing: Land Rover Seeks Engagement on the Small Screen