Course description

INSTRUCTOR AND OFFICE HOURS

Asst. Prof. Duong Dang, PhD.

Office hours: by appointment

COURSE DESCRIPTION

Fundamental topics in e-business are covered. Both managerial and technical issues are included. They include:

• terms and definitions
• e-business infrastructure
• e-commerce components
• online security
• online payment systems
• marketing and advertising in e-commerce
• search engine optimization
• how to build an e-commerce web site

EXPECTED LEARNING OUTCOMES

Upon satisfactory completion of this course, students should be able to:

• Understand the concepts and importance of ecommerce
• Describe the infrastructure for ecommerce
• Recognize and understand the main components for an ecommerce site
• Develop an action plan for securing a web based electronic site
• Analyze an electronic payment system
• Describe strategies for marketing, sales and promotion
• Develop analytical and research skills on the topic of ecommerce
• Build an ecommerce website.
• Create an action plan for maximizing successful implementation both domestically and internationally
• Improve IT skills and written skills.

METHODS OF INSTRUCTION

• Lectures
• Laboratory exercises
• Classroom handouts
• Student discussions
• Internet activities

TIME ALLOCATION

Course is based on the lectures, classroom exercises (part of individual and the project work) and written assignments.

There is examination on this course.

• Lectures: 24 h
• Exercises: 12 h
• Project work: 50 h
• Individual study and essays: 50 h
• Total 5 ETCS =136 h

METHODS OF INSTRUCTION

• Lectures
• Exercises
• Classroom handouts
• Student discussions
• Internet activities

LEARNING ACTIVITIES

• Class discussion
• Exercises
• Individual works
• Projects

EVALUATION

Evaluation: Scale 1-5 or failed.

• Individual works
• Projects
• Examinations

ASSESSMENT

The assessment method and the share of final grade is as follows:

• Individual work: 20%
• Project work: 40 %
• Examination: 40 %

All assignments are submitted via Moodle.

RULES OF THE ROAD

Policies related to studies in the School of Technology and Innovations (Guidelines for studies) should be followed including ethical guidelines.

Students are encouraged to collaborate by helping each other in class and in doing assignments. However, students are expected to do their own work. Copying another student's work or exam answers will result in a zero grade for the assignment.

Late submissions will be not considered unless agreed well in advance.