A world free of harmful plastic pollution

To provide an efficient and effective recycling system for the retail industry’s harmful plastic waste

‘Transformative’ - We are determined to make real improvements to our planet and people, by transforming harmful plastic waste into new uses for people.

‘Collaborative’ - We unite and form strong partnerships with stakeholders as we believe that advancing together is vital for achieving change.

‘Passionate’ - We are strongly passionate and committed to reducing harmful plastic waste that is polluting our environment.