Is our Enterprise desirable? Are clothing stores and companies on board with reducing plastic consumption? Do they care about finding alternatives to plastic production? Where are you available?

These questions might strike you when you think about our solution.

Yes, our Enterprise is desirable. Our target audience (retailers and companies) are based in Australia, making it the location for our warehouse and service. Not only will we be targeting SDG 12 (Responsible Consumption and Production) and 13 (Climate Action), we will also be generating employment- additionally addressing SDG 8 (Decent work and economic growth).

Our Enterprise is desirable to producers who are ethically and environmentally conscious.

The awareness of plastic pollution has increased massively and the fashion industry is responsible for 26% of the total plastic production every year, out of which 72% of plastic is generated as waste. Big fashion brands like H&M are looking for green packaging but understandably, it is not affordable to all small clothing brands and stores. This is where we come into the picture, helping them drastically reduce plastic generation.

Furthermore, profit driven companies prefer using virgin plastic because it is cheaper than recycled plastic. By offering plastic at a discounted price, we are making recycled plastic affordable.

As mentioned earlier, our service is desirable to ethically and environmentally conscious producers, increasing the feasibility rate of our enterprise. Two challenges in our path are getting retailers on board (to allow us to collect their plastic waste) and efficiently processing the plastic waste. The former can be met with retailers aiding our cause as a part of their CSR. If we can have the Government enforce and promote reutilization of plastic (providing tax exemptions, subsidies and incentives), it would help align our cause with that of companies requiring plastic. Proceeding in this manner would make our service highly viable.