Strategy is about changing the world. Do the Beatles know how to do it?
(Lennon/ McCartney, 1968)
You say you want a revolution // Well, you know// We all want to change the world
[...] You tell me it's the institution [...] Well, you know
You better free your mind instead
In 2024, very many people free their mind: Yoga, meditation, self-awareness are big trends. But what about changing the world?
We have the star entrepreneurs like Jobs, Bezos, or Musk – but can we equip many people with tools to change the world radically? How does that perhaps relate to freeing their mind?
The next two pages on theory-based learning and competing with theories suggests how change relates to changing beliefs first - a rational way to "free your mind". Mastering belief change equips you with what you need to succeed with revolutionary change.