Abdul grew up in Peshawar, northeastern Pakistan, where biryani is life. After a heartbreak hit hard, he packed up and moved to London in 2018 to start fresh. But his love for a proper, banging biryani never left him.
Problem was, most places here were serving up bland pilau rice pretending to be biryani. Working in food delivery for years, Abdul saw it all – the good, the bad, and the shocking – but never found a spot where the spices were bold, in-your-face, and bursting through every bite.
Ahuv, from South-East London, binned the boring corporate life in 2017 and went all in into the love for taste: opening a coffee shop, publishing a cookbook, and helping others launch their speciality food and drinks businesses. But it wasn’t until tasting Abdul’s biryani that Ahuv's next project became undeniably apparent: Londoners needed to know what real biryani is all about, and there was no going back.
One gay a*f*, one straight but not narrow-minded; siblings from two different mothers, countries and religions yet brought together by their love for flavoursome cooking and spice in life... what a great marketing tag line!
AHUV (whilst hungover): "Abdul, help! I need some solid food to line my stomach"
One hour later: "Oh my days! We need to make money with this!"
AHUV: "What rice did you use, babes? Is it basmati?"
ABDUL: "Nah, bro... Basmati Sella Rice! It's nice and fluffy and extra long *wink*. It's Pakistani grown rice that's been steamed after harvesting and it's a little more expensive but we use it in biryani because it doesn't stick too much."