Research

Tianxin Zou, Yue Wu, and Miklos Sarvary, "Quality-Variety Tradeoffs in Recommendation Systems on Content Platforms," Management Science, Accepted

Tianxin Zou and Bo Zhou (2025), "Self-preferencing and Search Neutrality on Online Retail Platforms," Management Science, 71(5), 4087-4107 

 Bo Zhou and Tianxin Zou (2023), “Competing for Recommendation: The Strategic Impact of Personalized Product Recommendation in Online Marketplace,” Marketing Science, 42(2), 360-376

Baojun Jiang, Hongyan Shi, and Tianxin Zou (2021), “Effects of On-Demand Product Adjustments on Firm's Pricing and Product Strategies,” Production and Operations Management, 31(3), 1252-1270

Baojun Jiang, K. Sudhir, and Tianxin Zou (2021), "Effect of Cost-Information Transparency on Intertemporal Price Discrimination," Production and Operations Management, 30(2), 390-401

Tianxin Zou and Baojun Jiang (2020), “Integration of Primary and Resale Platforms,” Journal of Marketing Research, 57(4), 659-676 

Tianxin Zou, Bo Zhou, and Baojun Jiang (2020), “Product-Line Design in the Presence of Consumers’ Anticipated Regret,” Management Science, 66(12), 5665-5682

Baojun Jiang and Tianxin Zou (2020), "Consumer Search and Filtering on Online Retail Platforms," Journal of Marketing Research, 57(5), 900-916

Jane Gu, Xinxin Li, and Tianxin Zou, "Regulating Self-preferencing in Add-on Markets," major revision at Marketing Science

Tianxin Zou, Zijun(June) Shi, and Yue Wu, "Welfare Implications of Democratization in Content Creation: Generative AI and Beyond", invite revision at Journal of Marketing Research 

Guangzhi Chen and Tianxin Zou, "Personalized Pricing and Quality Signaling," under review

Guangzhi Chen, Jane Gu, and Tianxin Zou, "Product Discoverability and Brand Awareness Investment on Retail Platforms," under review

Xuelian Qin, Bo Zhou, and Tianxin Zou, "Luxury Resale Products," in preparation