Research
Publications
Bo Zhou and Tianxin Zou (2023), “Competing for Recommendation: The Strategic Impact of Personalized Product Recommendation in Online Marketplace,” Marketing Science, 42(2), 360-376
Winner, Alessandro di Fiore Best Paper Award, 9th Platform Strategy Research Symposium
Baojun Jiang, Hongyan Shi, and Tianxin Zou (2021), “Effects of On-Demand Product Adjustments on Firm's Pricing and Product Strategies,” Production and Operations Management, 31(3), 1252-1270
Baojun Jiang, K. Sudhir, and Tianxin Zou (2021), "Effect of Cost-Information Transparency on Intertemporal Price Discrimination," Production and Operations Management, 30(2), 390-401
Tianxin Zou and Baojun Jiang (2020), “Integration of Primary and Resale Platforms,” Journal of Marketing Research, 57(4), 659-676
Finalist, 2024 Robert Lusch Early Career Research Award
Winner, 2022 AMA-MRSIG Don Lehmann Award
Mentioned by FTC commissioner, Warrington News
Tianxin Zou, Bo Zhou, and Baojun Jiang (2020), “Product-Line Design in the Presence of Consumers’ Anticipated Regret,” Management Science, 66(12), 5665-5682
Baojun Jiang and Tianxin Zou (2020), "Consumer Search and Filtering on Online Retail Platforms," Journal of Marketing Research, 57(5), 900-916
Working Papers
Tianxin Zou and Bo Zhou, "Self-preferencing and Search Neutrality on Online Retail Platforms," 3rd round Major Revision, Management Science
Tianxin Zou, Zijun(June) Shi, and Yue Wu, "Welfare Implications of Democratization in Content Creation", reject and resubmit, Marketing Science
Jane Gu, Xinxin Li, and Tianxin Zou, "Regulating Self-preferencing in Add-on Markets," under review
Tianxin Zou, Baojun Jiang, and Turut Ozge, “ Influencing the influencer's recommendation with commissions and price discounts"
Guangzhi Chen and Tianxin Zou, "Personalized Pricing and Quality Signaling"
Selected Work-in-progress
Xuelian Qin, Bo Zhou, and Tianxin Zou, "Luxury Resale Markets."