Tianxin Zou (邹天忻)

John I. Williams Professor and Assistant Professor of Marketing

Warrington College of Business, University of Florida

Tianxin Zou received his Ph.D. in marketing in 2019 at John M. Olin Business School, Washington University in St. Louis. His research focuses on important topics about online platforms, including the economic impacts of cutting-edge digital technologies, uprising business models, and platform regulations. His research also investigates how firms should design their strategies to consider consumers' psychological/non-economic considerations. His research appears in top marketing and management journals, including Marketing Science, Management Science, Journal of Marketing Research, and Production and Operations Management. He is the winner of AMA Marketing Research SIG Don Lehmann Award, and is selected as an MSI Young Scholar in 2023.