Publications
Publications
Journals
* Equal contribution
Lim, T., Kim, T.*, & Kim, S. (2025) Consumer Response to Climate Change and Brand Choice: The Case of Wildfire Smoke, Journal of Marketing Research, forthcoming
Roshangarzadeh, R., Kim, T., & Tehrani, S. (2025) Expert’s Recommendations in Product Choices: Information Sharing, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients, Marketing Science, forthcoming
Chiong, K., Kim, S., & Kim, T. (2025) Mass Shootings and Their Consequences on Retail, Marketing Science, forthcoming
Yoon, T., & Kim. T. (2024), The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries. Journal of Marketing, forthcoming. Journal Link.
- Special Issue on Marketing in the Health Care Sector
He, A., Kim, T., & Khang N. (2023), Utilization of Telehealth Services for Dermatological Diagnoses during the COVID-19 Pandemic. Archives of Dermatological Research. Journal Link.
Kc, D., Kim, T.*, & Liu, J. (2022) Electronic Prescription Monitoring and the Opioid Epidemic, Production and Operations Management, 31(11), 4057-4074. Journal Link.
Kim, T. & Jap, S. (2022), Can Encroachment Benefit Hotel Franchisees? (formerly titled The Case for Franchise Encroachment). Journal of Marketing, 86(2), 147-165. Journal Link.
Kc, D. & Kim, T.* (2022), Impact of Universal Healthcare on Patient Choice and Quality of Care. Production and Operations Management, 31(5), 2167-2184. Journal Link.
Chae-Kim, J., Garg, G., Gavrilova-Jordan, L., Blake, L., Kim, T., Wu, Q., & Hayslip, C. (2021). Oncologic and Reproductive Outcomes for Women Undergoing Fertility-sparing therapy with Progestin and Metformin for Atypical Endometrial Hyperplasia and Endometrial Carcinoma: A Systematic Review and Meta-analysis, International Journal of Gynecological Cancer, 31(12), 1499-1505. Journal Link.
- Lead article
Chae-Kim, J., Roman, R., Kim, T., & Gavrilova-Jordan, L. (2021). Access to Infertility Care and Utilization of a Regional Fertility Preservation Program for Cancer Patients. Journal of Fertility Preservation, 2. Journal Link.
Kim, T. (2021). Franchisee’s Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance. Marketing Science, 40(1), 101-121. Journal Link.
Kim, T. & Kc, D. (2020). Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes. Journal of Marketing Research, 57(4), 599–616. Journal Link.
- Lead article
- Selected for JMR Scholarly Insights (Link)
Kim, T. & Kc, D. (2020). The impact of hospital advertising on patient demand and health outcomes. Marketing Science, 39(3), 612-635. Journal Link.
- Special Issue on Marketing Science and Health
- Selected for INFORMS press release (Link)
Abstracts in Peer-Reviewed Conferences and Proceedings
Chae-Kim, J., Kim, T., Gavrilova-Jordan, L., & Bates, G. W. (2021). Assisted Reproductive Technology Procedures in the US Prior to and during the COVID-19 Pandemic. Fertility and Sterility, 116(3), e299.
Chae-Kim, J., Gavrilova-Jordan, L., Kim, T., & Bates, G. W. (2021). Fertility Preservation Counseling and Family Planning Prior to and during the COVID-19 Pandemic. Fertility and Sterility, 116(3), e213.
Chae-Kim, J., Garg, G., Gavrilova-Jordan, L., Blake, L. E., Kim, T., & Hayslip, C. C. (2020). Systemic Review of Reproductive Outcomes for Women Undergoing Fertility-sparing Therapy with Progestin and Metformin for Atypical Endometrial Hyperplasia and Early Endometrial Cancer. Fertility and Sterility, 114(3), e21-e22.
Customization and the Customer Journey (with Suh Yeon Kim, Rebecca Hamilton, and Michael Lewis)
- Invited for 3rd round review, Journal of Marketing
Does Telemedicine Reduce Prescription Error? Evidence from Antibiotic Prescriptions for Urinary Tract Infection (with Shujing Sun and Guihua Wang)
- 1st round revise and resubmit, Manufacturing & Service Operations Management
Does Advertising Matter to Emergency Patients? The Effect of Advertising on Hospital Choice, Travel Distances, and Mortality Rates (with Tae Jung Yoon and Simon Kim)
- Under review, Management Science
Direct-to-consumer Advertising for Doctors? Uncovering the Effect of Pharmaceutical Advertising on Health Care Providers’ Prescribing Behavior
- Preparing for resubmission
The Effect of Medicaid Expansion on Medication Assisted Therapy at Treatment Facilities (with Diwas KC and Jiayi Liu)
- Preparing for resubmission