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Marketing Study Investigates Impact of Viagra TV Ads on Birth RatesResearchers found that an increase in advertising of erectile dysfunction drugs contributed to more total births in Massachusetts.

Journal of Marketing Research Scholarly Insights Archives

Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient ReadmissionCATONSVILLE, MD, August 20, 2019 – Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an effective or responsible use of an already limited healthcare budget. New research in the INFORMS journal Marketing Science studies the impact of a ban on hospital advertising, and whether those fears are justified.

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