Research Papers

• Pavarit Issarathipya and Thunyarat (Bam) Amornpetchkul. Competing and Sharing: An Analysis of Optimal Pricing and Capacity Sharing Decisions in a Competitive Market. Forthcoming at Journal of Industrial Integration and Management (2023).

• Pavarit Issarathipya and Thunyarat (Bam) Amornpetchkul. Discount or Speed?: An Analysis of Reward Offer in Exchange for No-Rush Shipping. Forthcoming at Journal of Industrial Integration and Management (2023).

• Kittiphod Charoontham and Thunyarat Amornpetchkul. Reputational Impact on Startup Accelerator’s Information Disclosure and Performance. Economics of Innovation and New Technology 32.2 (2023): 250-274.

• Kittiphod Charoontham and Thunyarat Amornpetchkul. Startup Accelerator Analysis: Strategic Decision on Effort Exertion and Information Disclosure Regime. Journal of Entrepreneurship in Emerging Economies (2022). Advance online publication. doi:10.1108/JEEE-06-2020-0188.

• Kittiphod Charoontham and Thunyarat Amornpetchkul. Compensation Reform Analysis on Inflated Credit Rating Attenuation. Journal of Industrial and Business Economics (2022). Advance online publication. doi:10.1007/s40812-022-00215-3.

• Thunyarat (Bam) Amornpetchkul, Hyun-Soo Ahn, and Ozge Sahin. Conditional Promotions and Consumer Overspending. Production and Operations Management 27.8 (2018): 1455-1475.

Featured in Newswise (June 2018), Phys.org (June 2018), and JHU Hub (June 2018).

• Kittiphod Charoontham and Thunyarat (Bam) Amornpetchkul. Performance-Based Payment Scheme to Hedge Against Credit Rating Inflation. Research in International Business and Finance 44 (2018): 471-479.

• Thunyarat (Bam) Amornpetchkul. Threshold Discounts Comparison: All-unit or Incremental?. Journal of Revenue and Pricing Management 16.3 (2017): 265-294.

• Thunyarat (Bam) Amornpetchkul, Izak Duenyas, and Ozge Sahin. Mechanisms to Induce Buyer Forecasting: Do Suppliers Always Benefit from Better Forecasting?. Production and Operations Management 24.11 (2015): 1724-1749.

• Kittiphod Charoontham and Thunyarat Amornpetchkul. Credit Rating Agency Analysis: Compensation Scheme Impact on Rating Decision and Rating Quality Improvement. Under review at European Accounting Review.

• Thunyarat (Bam) Amornpetchkul, Hyun-Soo Ahn, and Ozge Sahin. Dynamic Pricing or Dynamic Logistics?. In preparation for submission.

• Thunyarat (Bam) Amornpetchkul. Strategic Use of Uncertainty through Mystery Discounts. Manuscript in preparation.

• Thunyarat (Bam) Amornpetchkul. Reduce Wait Time in Patient Appointment Scheduling with Improved Routing Policy. Manuscript in preparation.

Research Case Studies

• Kridsda Nimmanunta and Thunyarat (Bam) Amornpetchkul. A Clampdown on Service Refusals by Bangkok Taxis. Asian Journal of Management Cases 16.2 (2019).

• Thunyarat (Bam) Amornpetchkul. Ichitan Group and the Price War in Thailand’s Ready-to-Drink Tea Market. Journal of the International Academy for Case Studies 22.3 (2016): 4-21.

• Thunyarat (Bam) Amornpetchkul, Danuvasin Charoen, and Jongsawas Chongwatpol. Electrical and Electronic Equipment Cluster in Thailand: Can Competitiveness Be Regained?. Journal of the International Academy for Case Studies 22.3 (2016): 59-83.