Embedded Files
The Power of Social Media and the Reliability of Outreach
The Power of Social Media and the Reliability of Outreach
Nowadays, social media is an innate part of most people's lives. They text on it, post on it, laugh from it and most importantly, they learn from it. Society's dependence on social media for entertainment has made it the PERFECT place to share news and update communities.
TikTok
With TikTok, the media team and I are able to promote school and local events through short attention-grabbing clips. As a journalist, it's important to realize that not all news is marketable through the written word. Sometimes, turning a short informative piece into a quick TikTok can get the point across quicker and reach broader audiences.
At South, our Spring assembly (called the Color Clash) is essentially a grade versus grade competition with mini-games, costumes and colors for each grade. Most students know what the Color Clash is and what happens during it, but they often forget WHEN it is. A short-form video like this takes away the task of reading and comprehending an article, instead shoving the basic details into our target audience's faces. While we DID write articles about the assembly and interview leadership students about event planning, this helped advertise the event and efficiently spread news.
The prom is a quintessential experience for upperclassmen students. And as excited as they may be, they ALWAYS forget how much tickets are and that they even HAVE to buy them. Reminder style videos like these grab the interest of our community while sharing news of important events.
Our school understands the relevance of The Clypian and its media presence. Because of this, they often leave it to us to remind students of smaller events. For this video, we are talking about student government elections, and the ballots were sent out to each student's email. But, students never check their email. What do they check constantly, though? Their phones! This is why social media promotion is vital for the success of local journalism. It reaches community members in places where they wouldn't think. Successful journalists must reach their audience, not the other way around.
Instagram and News Stand (for The Clypian News Magazines)
When we produce a new Clypian issue, we have a "distribution day" where the staff splits into groups and tackles different sectors of the school to hand out our new issue. We bring the news right to our target audience, ensuring they have access to it. But, for those who maybe were absent that day or prefer a digital option, the staff opts to promote the issue through their personal Instagram accounts. We have our social media team take the files of our issue and make them into an Instagram post that we can share to our audience!
As well as that, we have our own news stand where we display our newest issue and keep spare copies of our older issues. Having a consistent physical reminder of our issues is a great way to engage with the hallway traffic. It ensures that our work is always on display and is available to our community.
The Senior Circle's Media Presence
I started The Senior Cirlce podcast this year, which means I started it from nothing. I had no following or traction for my episodes, and I had to fix that. So, I made it its' own Instagram! Not only do I make posts to alert followers of a new episode release, but I create reels as well. In between filming episodes, I post a few reels a week to keep engaging with my audience and to keep the podcast relevant in people's minds.
The view counts for some of the account's videos. While they fluctuate, the consistency is key as it informs the community about the podcast and all the awesome interviews my hosts and I conduct!
These are the current statistics of the Instagram account. While it doesn't boast many followers, it reaches many accounts, which is the ultimate goal. As well as this, I provide a direct link to the podcast's spotify account.
Page updated
Google Sites
Report abuse