COPYWRITING. 

 SAMPLES OF MY WRITING & EDITING FOR PURPOSE, PERSUASION & IMPACT 

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WALTER HOOPER | 1931-2020

C.S. Lewis's secretary & primary memoirist, Walter Hooper, was a close friend of ours for many years. Hooper asked me to write the dedication for the last volume in the bound anthology of his papers. more...

PRINCE & APPROACHING FAITH

Faith & Values feature article for the Richmond Times Dispatch after the tragic loss of the artist Prince in 2016. more...

ROBERT LAUGHLIN

Bob Laughlin is a creative genius, a storyteller, and a pragmatist. I am grateful for his indelible mark on my life, my ethic, and my general sensibilities in building impossible dreamscapes from scraps of lumber, rusted metal & bent nails. more...

THE FEMALE OF THE BOVINE SPECIES

An excerpt from my blog: Human, about my father's dementia. "My dad was a West Pointer. At family dinner, he often recited a diatribe of U.S. Military Academy aphorisms and other fun sayings to our delight. But I don't want to discuss 'Duty, Honor, Country'. I want to talk about 'How's the cow?'" more...

THE POWER OF WORDS

An excerpt from my blog: Human. "When presented in the right sequence and weighted with the proper energy, a surprisingly concise progression of ideas you present can move any reader, any audience, and even the world toward an entirely new reality--a reality they want but didn’t (until now) have the words to conceptualize" more...

TRUST & VALUE

Examples of copy designed to build trust in an organization's brand. more...

THE ROAD NOT TAKEN

An excerpt from my blog: Human about the paradox of choices in life & how many miss Frost's meaning. more...

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