Battling against colorism is the primary mantra of this project and the organization through the empowerment of beautiful dark-skinned Filipinos with a unique approach to achieving and executing this goal – modeling. The modeling industry is considered to be the most influential platform to disseminate a message regarding a demographic’s beauty and worth. This is an open opportunity for the project to spread a message by scouting and hiring aspiring Filipino models who have been constantly dejected and rejected by companies solely because of their skin color.

Our organization also aims to expand this societal subject matter by promoting our stance to diverse and numerous social media platforms where a multitude of the globe’s population is interconnected to each other, and a wide reach of audiences is touched to the extent of their hearts. Let us unite and strive for a future where Morenas run the runway!

I. Modeling Agency

We intend to launch a modeling agency consisting of men and women who have been initially rejected by existing agencies primarily because of their darker-skinned complexion. Although it may appear that the organization is cherry-picking individuals within a specific set of standards, the modeling agency will function synonymous with how other firms work – it will represent a group of models hired, either by scouting or a direct application of the aspirant and will accept every person if they fit and ace the criteria of being a model. The only difference is that our modeling agency is not fueled by the societal colorist standards that have been implicated upon the industry and everyone will be given an equal shot at actualizing their passion without the fear of standing on an unequal platform.