We’ve decided that given the current trends on social media, the amount of reach that they have, and the attention span of the students in our target audience, that a short video would be a great medium to use as an instructional solution as opposed to an online presentation or other marketing materials. Given the target audience are high school seniors, a short video with both text and graphics will have sufficient instructional delivery capabilities for the viewer (the prospective student) to both process and retain the information without overloading.