The Importance of Dental SEO marketing for dentists

In the last decade or so, the world has changed drastically. The internet has become a useful medium to connect clients and patients with the healthcare provider they need. In fact, most people today prefer making a quick search on their phones than asking around for referrals. Moreover, around 81 percent of people claimed that they would rather choose a healthcare provider that has good online reviews than the one referred to them by someone. Essentially, you cannot rely on word-of-mouth marketing anymore. If you want your practice to grow you need to invest in dental online marketing.

Reasons Why Dental SEO is important

Dental SEO marketing is important to reach your target market and to ensure a steady flow of patients to your practice. Dental SEO helps in ensuring that your practice appears on the first page of the search results. This helps in driving organic traffic to your website without paying for advertisements. For instance, if a potential patient searches for ‘dentists near me’ or ‘braces dentist’, then an effective SEO strategy helps your website in appearing in the top results. Other than the fact that SEO helps in attracting new patients, the following are some other reasons why dental SEO is important for dentists:

1. Builds Trust and Credibility

Imagine that you are searching for a product or a service online. Are you more likely to choose a website that appears on the very top of search results or something that is two pages down the search results? The majority of people tend to click on the first five results suggested by the search engine as they believe that those websites can be trusted. The higher your rank, the more likely are patients to trust you. Hiring a dental SEO company will help you in coming up with a customized SEO plan that suits your needs.

2. Organic Traffic

Studies have shown that around 53 percent of traffic to all websites comes from organic searches. This is important because paid marketing is great but it is not exactly sustainable. Moreover, SEO makes it much easier for potential patients to reach you directly rather than you having to reach out to people with the hopes that someone might need your service. SEO is targeted and it is cost-effective. However, it should be noted that if you do not have any prior experience in the field then hiring a Dental SEO Agency is advisable. You do not want to try a series of trial and error strategies on your own as some can even have a negative impact.

3. Better User Experience

SEO strategies are not just about using the right keywords. If you want your website to rank better, you need to pay attention to the user experience that your website provides as well. Companies that provide SEO services for dentists also work on ensuring that the website loads quickly, the website design is optimized for mobiles, there are heading and subheadings where relevant, and the site is easy to navigate. All of these factors also contribute to a seamless user experience.

Conclusion

Last but not least, making use of SEO strategies helps you in staying ahead of the competition. Moreover, you can easily find a company that offers dental SEO services by making an online search. In 2022, there is simply no reason for you to not invest in dental SEO.