Different types of PPC Marketing for Dentists

Dental Marketing is a steadily growing field and new tools are introduced every single day. However, the one aspect that continues to remain highly beneficial throughout all of these changes is PPC Marketing for Dentists. PPC marketing helps dental practices grow by attracting new patients, retaining them, and in general creating brand awareness. Given the stiff competition in the field of dentistry, marketing has become an integral part of the field. There is no denying that dental practices can gain a lot by investing in PPC marketing.

Various Types of Paid Dental Marketing

Before you venture into the field and hire a company that provides dental marketing services, you must become familiar with the different types of PPC available in the market. This will help you in selecting the kind of marketing channel you would like to focus on. One type of paid advertisement is Pay Per Impression and this is mainly used for creating brand awareness. The more effective version of paid ads is Pay Per Click. This is the version that is mostly used by dental marketers to promote their clients.

PPC is synonymous with paid ads. With PPC, you can select some Google AdWords for Dentists, and every single time someone searches for the keywords, the ad will pop up in their search results or social media platforms. However, it should be noted that even PPC for dentist can take various forms. The following are some essential types of paid ads that can be beneficial for dentists:

1. Google Ads

Google Ads for Dentists are the most common type of paid advertisements used by dental marketers. These advertisements appear at the very top of the search engine results pages, right above the organic results. You can hire a company that specializes in dental PPC so that they can create a paid search campaign for your practice integrating the right targeted keywords and analyzing your competitors. You can then set a daily budget and bid for the cost per click. The algorithm tends to choose the best bid and assigns them spots on the result pages.

2. Social Media Advertisement

As the name suggests this type of advertisement is placed on social media platforms such as Instagram, LinkedIn, Twitter, Facebook, etc. These advertisements are usually a combination of videos, images, text, etc. Given that more than half of the world's population is using social media, it is not surprising that the popularity of social media advertisements is increasing steadily. Social media advertising is also one of the most effective ways of targeting specific demographics. Hiring a company that exclusively provides dental marketing services can be extremely beneficial.

3. YouTube Ads

YouTube Ads are also a kind of PPC model. They are created and then distributed in the format of videos on YouTube. Since it is a PPC model, advertisers only have to pay for the ad when a user watches the entire video. There are two types of video ads - the ones that you may come across before or during the video and the others that appear along with other videos on the YouTube results page.

Conclusion

Another form of advertisement is remarketing. In this technique, users that have already visited your website but have not yet converted are shown your ads. This helps in redirecting leads that may have lost track of your website or couldn’t complete the required action due to some distraction