United States Lower Calorie Wine Market was valued at USD 0.62 Billion in 2022 and is projected to reach USD 1.00 Billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030.
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The U.S. Wine Industry Is Experiencing A Significant Transformation As Consumer Preferences Shift Towards Healthier Options. This Change Has Led To A Growing Demand For Lower-Calorie Wines, Prompting Producers To Innovate And Cater To Health-Conscious Consumers.
Lower-Calorie Wines Typically Contain 80-100 Calories Per 5-Ounce Serving, Compared To The 120-130 Calories Found In Traditional Wines. CiteTurn0Search2 This Reduction Is Achieved Through Various Winemaking Techniques, Such As Selecting Specific Grape Varieties And Modifying Fermentation Processes To Minimize Residual Sugars. CiteTurn0Search4
The Market For These Wines Is Expanding, With Brands Like Bota Box Breeze Offering Options With Just 80 Calories Per Serving. CiteTurn0Search2 This Trend Aligns With A Broader Consumer Shift Towards Healthier Lifestyles, With Many Seeking To Enjoy Wine Without Compromising Their Dietary Goals.
However, The Production Of Lower-Calorie Wines Presents Challenges. Maintaining The Balance Between Reduced Calorie Content And The Preservation Of Traditional Wine Flavors Requires Careful Selection Of Grape Varieties And Meticulous Winemaking Practices. CiteTurn0Search0 The Industry Continues To Explore Methods To Enhance The Taste Profile Of These Wines While Meeting The Demand For Lower-Calorie Options.
Industry Stakeholders Are Responding To This Demand By Introducing New Products And Distribution Strategies. For Instance, Meiomi Wines Released A Red Blend, Offering Consumers A Bold Flavor With A Lower Calorie Count. CiteTurn0Search1 Additionally, Partnerships Between Beverage Companies And Retailers Are Expanding The Availability Of These Wines, Making Them More Accessible To A Wider Audience.
In Summary, The U.S. Lower-Calorie Wine Market Is Evolving Rapidly, Driven By Consumer Demand For Healthier Alcoholic Beverage Options. Producers Are Adapting Through Innovative Winemaking Techniques And Strategic Marketing To Meet This Demand, All While Striving To Maintain The Quality And Flavor That Wine Enthusiasts Cherish.
Get an In-Depth Research Analysis of the US Lower Calorie Wine Market Size And Forecast [2025-2032]
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Drinkwell
Oddbird
Sainsbury's
Wild Life Botanicals
Furlan Vini
Slimline
Morrisons
FitVine
Avaline
Kendall-Jackson
Forrest
Skinny Prosecco
Yellow Tail
Follador
Brancott Estate
Cupcake Vineyards
SkinnyGirl
Barefoot
Franzia
Mind & Body
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US Lower Calorie Wine Market
Still Wine
Sparkling Wine
Fortified Wine
Online Retailers
Supermarkets/Hypermarkets
Specialty Stores
Low Alcohol Content (5-8%)
Moderate Alcohol Content (8-12%)
Glass Bottles
Cans
Boxed Wine
Health-Conscious Consumers
Millennials
Wine Enthusiasts
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US Lower Calorie Wine Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US Lower Calorie Wine Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US Lower Calorie Wine Market, By Type
6. US Lower Calorie Wine Market, By Application
7. US Lower Calorie Wine Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US Lower Calorie Wine Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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