Spiky.AI: Revenue Intelligence That Actually Understands Your Sales Conversations, Real-Time Coaching Built Right In

Look, I'm not here to sell you some magical AI solution that'll turn every rep into a top performer overnight. That's nonsense. But after digging into what Spiky.ai actually does, I can tell you this much: if your sales team is drowning in calls and you're still trying to figure out what's working by listening to recordings at 2x speed, you might want to pay attention.

What Spiky Actually Is (Without the Fluff)

Spiky is a conversation intelligence platform that records your sales calls, transcribes them, and then—here's the interesting part—analyzes them using AI to tell you what's actually happening. Not just "John talked for 67% of the call" surface-level stuff, but deeper patterns about objection handling, emotional engagement, and whether your reps are following the playbook you spent three months creating.

The platform works across video calls (Zoom, Teams, Google Meet) and phone systems. It integrates with your CRM so you're not maintaining yet another database of customer information. And it does all of this in multiple languages, which matters if you're running international teams.

The Part That Actually Makes Sense

Most conversation intelligence tools fall into two camps: the ones that give you so much data you need a data scientist to interpret it, or the ones that give you so little insight you wonder why you're paying for it.

Spiky seems to land somewhere in the middle, which is probably where most sales teams actually need to be.

Real-time coaching during calls: Your rep is on a call, starts to ramble, and gets a gentle nudge to wrap it up. Or they forget to address a specific objection and get a prompt. This isn't revolutionary technology, but it's useful if your team is green or if you're scaling fast and can't personally shadow everyone.

Post-call analysis that's actually readable: Instead of wading through hour-long recordings, you get summaries highlighting key moments—where deals got stuck, where competitors came up, where the prospect showed buying signals. Time-saver? Absolutely.

Team benchmarking without the awkwardness: You can see how your team performs against each other without making it a public leaderboard situation. Managers get visibility into coaching opportunities. Reps get personalized feedback on what to improve.

The Honest Take on Pricing

Here's where it gets fuzzy. Spiky doesn't plaster pricing all over their website (shocker), which usually means "it depends on your seat count and how many features you want."

From what I could gather:

• There's a free tier for solo users or very small teams to test drive it

• Paid plans scale with team size and feature access

• Enterprise pricing involves custom conversations (translation: if you have to ask, you're talking to sales)

The platform offers discounts for annual commitments versus monthly, which is standard. They also run occasional promotions, though specific coupon codes for 2026 weren't publicly plastered anywhere I could find.

👉 Check current Spiky.ai pricing and available plans

What People Actually Say (The Real Reviews)

I went looking for what actual users think, not the cherry-picked testimonials on the homepage. Here's the pattern:

The Good Stuff:

• Sales managers love the visibility into calls they can't physically sit in on

• Reps appreciate getting actionable feedback instead of vague "be more consultative" advice

• The multilingual support actually works well for global teams

• Integration with existing tools (Salesforce, HubSpot, etc.) is relatively painless

The Less Good Stuff:

• Like any AI tool, it occasionally misinterprets context or suggests something tone-deaf

• Smaller teams sometimes feel like they're paying for features they don't need yet

• The learning curve exists—you need to invest time in setup and teaching it your specific sales methodology

Who This Actually Makes Sense For

You're a good fit if:

• You manage a sales team larger than 5 people and can't personally review every call

• Your reps handle complex B2B sales cycles where conversation quality matters

• You're trying to standardize methodology across a growing team

• You already use a CRM and want intelligence that plugs into your existing workflow

You're probably not a good fit if:

• You're a solo founder doing sales yourself (use the free tier if anything)

• Your sales process is purely transactional with scripted calls

• You don't have the bandwidth to actually implement the insights you'll get

• Your team is already crushing quota and you're just looking for incremental gains

The Features Worth Knowing About

Conversation Analytics: Tracks talk ratios, question patterns, keyword mentions, emotional indicators. Useful for understanding what differentiates your best performers from everyone else.

Deal Intelligence: Connects what's said in calls to deal progression in your CRM. Shows you which conversations correlate with closed-won deals versus the ones that die in pipeline purgatory.

Coaching Workflows: Automated coaching recommendations based on call analysis. Managers can create playlists of call snippets for training. New reps can learn from top performer calls without the awkward shadowing.

Custom Scorecards: Build scorecards around your specific sales methodology. Track whether reps are asking discovery questions, handling objections properly, or just winging it.

👉 Explore Spiky.ai's full feature set

Integration Reality Check

Spiky plays nice with the usual suspects:

• CRMs: Salesforce, HubSpot, Pipedrive

• Communication: Zoom, Microsoft Teams, Google Meet, phone systems

• Productivity: Slack for notifications, calendar tools for auto-joining calls

Setup typically takes a few hours to a couple days depending on your stack complexity. Not instant, not months-long implementation hell.

The Actual Competitive Landscape

Let's be real: Spiky isn't the only player here. Gong and Chorus (now owned by ZoomInfo) dominate the enterprise market. Fireflies and Fathom compete in the lower-mid market. Spiky sits somewhere in that middle ground—more sophisticated than the cheap options, less enterprise-bureaucratic than the big names.

What differentiates it? The multilingual capabilities are genuinely better than most competitors. The real-time coaching is more proactive than reactive. And frankly, the UI doesn't make you feel like you need three weeks of training to use it.

Should You Actually Try It?

Here's my take: if you're currently doing any of these things, Spiky might actually save you time and improve outcomes:

• Manually reviewing call recordings to figure out why deals are stalling

• Trying to train new reps without a systematic way to show them good examples

• Running sales coaching sessions based on gut feel instead of data

• Losing deals and not really knowing why beyond "they went with a competitor"

If you're just looking for basic call recording and transcription, there are cheaper tools. If you want enterprise-grade conversation intelligence with every bell and whistle, there are bigger platforms. But if you want something in between that actually works without requiring a dedicated admin, Spiky's worth exploring.

👉 Start with Spiky.ai's free trial

The Bottom Line

Spiky.ai won't magically fix a broken sales process or turn mediocre reps into superstars. What it will do is give you visibility into what's actually happening in sales conversations, surface patterns you'd miss otherwise, and make coaching less of a guessing game.

Is it perfect? No. Is it worth considering if you're serious about improving sales execution at scale? Probably yes.

The conversation intelligence space is crowded, but Spiky manages to be useful without being overwhelming, sophisticated without being overcomplicated. That's rarer than you'd think.