The Visual Rhetoric of MSC-Certified Sustainable Seafood

Purpose

This website will analyze the Marine Stewardship Council's use of rhetoric devices to persuade its target audience of environmentally conscious seafood consumers to buy MSC-certified sustainable seafood products.

Table of Contents

1. What is the Marine Stewardship Council?

2. What is Sustainability?

3. The MSC Label

4. Problem and Course of Action

5. Ethos Appeal

6. Logos Appeal

7. Pathos Appeal

8. Seaspiracy Backlash

9. Is the MSC Persuasive?