Search Engine Optimization Techniques

The most difficult aspect of SEO is its flexibility. Google's algorithm is updated 500-600 times each year. That implies there's a new update at least once a day throughout the year. Even SEO experts who devote their whole careers to determining rank criteria are left scratching their heads at the end of the day.

It's difficult to keep track of everything that's happened. That isn't a good use of your time. But if you keep up to date on some of the most important trends and SEO strategies for 2021, you'll be a step ahead of the pack.

Learn about the core web vitals

Core web vitals is a new SEO phrase you may not be familiar with. However, by 2021, you must be acquainted with what these terms imply and the metric standards that support them. Google launched Page Experience in May, a new algorithm that ranks sites using its basic web essential ratings.

Passage ranking

Google introduced something they term Passage ranking in October 2020, where specific sections on web pages may be rated alongside the whole page. What is the significance of this? This implies that Google may extract parts from a website, even if the page is about a different subject from the one shown in the SERP.

Principle of EAT

Despite Google's continuously changing algorithm, the EAT principle may help you achieve long-term SEO success. Doesn't that sound fantastic? But, what exactly is EAT? EAT stands for knowledge, authority, and reliability. It's basically an assessment of your brand's online reputation. Google gives established, brand-authentic, and trustworthy sites a better ranking than newer ones.