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The Social Dilemma is a 2020 American docudrama film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis about the negative social effects of social media.

This documentary dives into the psychological underpinnings and the manipulation techniques by which, it claims, social media and technology companies addict users. People's online activity is watched, tracked, and measured by these companies, who then use this data to build artificial intelligence models that predict the actions of their users. Tristan Harris, former Google design ethicist and co-founder of the Center for Humane Technology, explains in the documentary that there are three main goals of tech companies:

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Another interviewee, Jonathan Haidt, a social psychologist at NYU Stern School of Business, brings up the concerns of mental health in relation to social media. Along with mentioning the concerns with mental health, they also discuss the dangers of fake news in the documentary. Harris argues that this is a "disinformation-for-profit business model" and that companies make more money by allowing "unregulated messages to reach anyone for the best price".

Orlowski uses a cast of actors to portray this in the dramatization of the issues covered in the film. The narrative features a family of five, portraying various perspectives of social media usage and its influence on their daily lives. The main character, Ben, is a teenager who falls deeper into social media addiction under the manipulation of the Engagement, Growth, and Advertisement AIs. Cassandra, Ben's sister, believes that one can stay connected to the Internet without a cellphone and she represents individuals free from the manipulation of social media and technology, unlike other members of her family. Isla, the youngest daughter in the family, represents how teenage girls fall into depression and lose their sense of identity due to social media.[2]

One scene in the narrative shows the family at the dinner table. The mother proposes that everyone keep their cell phones locked in a Kitchen Safe prior to eating dinner but when a notification buzzes on someone's phone, Isla gets up from the table and tries to open the Kitchen Safe. She resorts to shattering the Kitchen Safe with a tool after a few failed attempts, retrieving her own phone but damaging Ben's phone screen in the process. In return for a new phone screen, Ben promises his mother that he will refrain from using the phone for a week. Halfway through the agreed time period, Ben breaks his promise, and progressively becomes addicted to social media. The AIs behind the screen push "Extreme Center" political content to keep Ben engaged. Once Ben starts watching one video recommended by the AIs, he becomes so immersed in the content containing propaganda and conspiracy theories that it affects his daily life, leading him to skip soccer practice and disregard friends and family. Ultimately, towards the end of the film, Ben gets involved in an "Extreme Center" rally that escalates and becomes violent.

The Social Dilemma centers on the social and cultural impact of social media usage on regular users. It has a with a focus on algorithmically enabled forms of behavior modification and psychological manipulation. Additionally, the film depicts an array of related themes including technological addiction, fake news, depression and anxiety.[3]

Technological addiction was a theme in the documentary. One interviewee, Tim Kendall, the former director of Facebook, spoke up on the alarming goal of Facebook: updating the app with increased addictiveness for a consistent boost in engagement.[4] Another interviewee, Tristan Harris, former Google designer, compares the addiction level to a "Vegas slot machine" as users "check their phones hoping that they have a notification, as it's like they are pulling the lever of a slot machine hoping they hit the jackpot."[5] As the goal of social media changes and gains more popularity in our society, social media, as Harris describes it, is no longer considered a tool.[5] Unlike tools used exclusively when needed by society, social media platforms strive to gravitate users to click on the apps for additional content.

Misinformation and fake news are commonly spread on social media, and users are unable to distinguish between fake and real news resulting in differences in ideology and societal division.The immersion of users in this app exposed to countless information, according to Kendall, could potentially lead to tension within society.[4]

We were drawn to tell the stories of our changing glaciers and changing coral reefs because they were powerful signs of a huge global issue facing humanity: climate change. When we started talking with Tristan Harris and the Center for Humane Technology, we saw a direct parallel between the threat posed by the fossil fuel industry and the threat posed by our technology platforms. Harris calls this "the climate change of culture," an invisible force that is shaping how the world gets its information and understands truth. Our hope has always been to work on big issues, and we now see the "social dilemma" as a problem beneath all our other problems.

The film is commonly praised for its portrayal of how severe the addictive effects of social media can be, and, by featuring industry insiders, exposing to a wide audience the strategies to increase usage and data extraction at play by tech companies. ABC News's Mark Kennedy called the film "an eye-opening look into the way social media is designed to create addiction and manipulate our behaviour, told by some of the very people who supervised the systems at places like Facebook, Google, and Twitter".[56] Nell Minow of RogerEbert.com noted that the film "asks fundamental and existential questions" of humanity's potential self-destruction through its own use of computer technology, and praised its "exceptional" use of confessions from leaders and key players in the social media industry.[57]

However, most critics often cite the dramatic reenactments featured in the film as the main source of discontent. Girish Devika from The New York Times points out that the fictional narrative Orlowski implemented to illustrate the documentary's main points about social media's influence on one's mental health.

Nell Minow of RogerEbert.com stated that "even the wonderfully talented Skyler Gisondo cannot make a sequence work where he plays a teenager seduced by extremist disinformation, and the scenes with Vincent Kartheiser embodying the formulas that fight our efforts to pay attention to anything outside of the online world are just silly."[61] Casey Newton of The Verge argued that the dramatized segments of the film are "ridiculous[.] And the ominous piano score that persuades every scene, rather than ratcheting up the tension, gives it all the feeling of camp."[62] The film was also criticized for being simplistic, and not including longstanding assessments of social media. Pranav Malhotra of Slate stated that the film "plays up well-worn dystopian narratives surrounding technology," and "depend[s] on tired (and not helpful) tropes about technology as the sole cause of harm, especially to children." He also criticized the film for failing to acknowledge activists and commentators who have long-criticized social media, saying that "it could have also given space to critical internet and media scholars like Safiya Noble, Sarah T. Roberts, and Siva Vaidhyanathan, just to name a few, who continue to write about how broader structural inequalities are reflected in and often amplified the practices of big technology companies."[63] The review concludes by admonishing the "uncritical" presentation of another dystopian narrative lacking nuance.

Facebook released a statement on its about page that the film "gives a distorted view of how social media platforms work to create a convenient scapegoat for what are difficult and complex societal problems".[64]

CNBC reported that social media users are doubting if they should continue using Facebook or Instagram, after watching The Social Dilemma. However, when Facebook was asked about the possibility of decline in its users, Facebook refused to answer or give any comments on the subject.[65]

Mozilla employees Ashley Boyd and Audrey Hingle note that while the "making, release and popularity of The Social Dilemma represents a major milestone towards [the goal of] building a movement of internet users who understand social media's impact and who demand better from platforms", the film would have benefited from featuring more diverse voices.[66]

In August of 2018, I sat with the filmmakers for a three-hour interview. We discussed everything from the subject matter of Hooked and my second book, Indistractable, to the ethics of social-media use and how we can learn to live with the digital tools that pervade our lives. I was glad to share my perspective; it was a rich and engaging discussion.

I spoke about those struggles in my interview with the filmmakers: we know that social networks and modern tools like email offer us a great deal, but we also know that we need to learn to live with them in a more sustainable way. The goal of my work, particularly of late, is figuring out how to strike that balance.

If spending time catching up with friends over social media is consistent with your values, schedule time for that too. Love playing video games? Great! Make time for it on your calendar as well. The time you plan to waste is not wasted time.

John Brandon is a well-known journalist who has published over 15,000 articles on social media, technology, leadership, mentoring, and many other topics. Before starting his writing career in 2001, he worked as an Information Design Director at Best Buy Corporation. Follow him on Twitter: 17dc91bb1f