Kroger Co. is a diversified retailer with its operating model primarily focusing on managing its varying business process while using technology to make them efficient. The model greatly improved performance. But when we look at Kroger Co. as a chain of supermarkets (and nothing else), then its operating model mostly leans towards replication.
Upon close inspection of Kroger Co., reveals that it is probably in optimized core enterprise architecture maturity level as characterized by its data driven decision making, automation and technology integration towards optimizing its core business processes. However, a recent trend of heavy investments into technology and IT highlights its transition towards business modularity maturity model.Â